To commemorate International Women’s Day, Godrej Capital, the esteemed financial services branch of the iconic Godrej Group, has unveiled its transformative #LimitlessGrowth campaign. This digital initiative is a clarion call for empowering women, encouraging them to transcend traditional roles and aspire for comprehensive growth in every sphere of life. The campaign embodies Godrej Capital’s foundational belief in “Growth for All”, emphasizing inclusivity and empowerment across the board.
The heart of the #LimitlessGrowth campaign is a Digital Video Commercial (DVC), masterfully crafted by the creative minds at Shrtfrm. This engaging narrative challenges and overturns the conventional stereotypes about women, painting a vivid picture of their ability to harmonize personal dreams with professional achievements. It’s a celebration of women’s resilience and versatility, urging a reevaluation of their roles and capacities.
Nalin Jain, Chief Marketing Officer of Godrej Capital, eloquently states, “At Godrej Capital, our focus has always been on Diversity and Inclusion. #LimitlessGrowth aligns perfectly with our vision of ‘Growth for All’ and demonstrates our commitment to an inclusive approach to financial empowerment and is another step towards encouraging women to break barriers and achieve their dreams.”
Aiming squarely at women entrepreneurs and aspiring female homeowners, the campaign seeks to foster financial autonomy through a series of personalized micro-messages. Running from March 8th to March 31st, 2024, on platforms like Meta (Facebook & Instagram) and YouTube, it targets widespread awareness and engagement across various demographics nationwide.
In line with International Women’s Day’s ethos, Godrej Capital introduces exclusive benefits for women applicants, such as discounted fees on Home Loans, Business Loans, Business Loan Against Property, and Loan Against Property. These initiatives underscore the company’s dedication to fostering an environment where financial independence and stability are accessible to all women.
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Godrej Capital’s commitment to diversity and inclusion shines through its various initiatives. From SheRises, a Women’s Employee Resource Group aimed at enhancing diversity in leadership, to providing Home Loans for same-sex couples and launching Nirmaan, a digital platform for MSME owners, the company is at the forefront of fostering an inclusive financial landscape. With a remarkable 40% female representation in its C-suite leadership and a 27% diversity rate in its workforce, Godrej Capital sets a high standard in the BFSI sector, surpassing the 21% benchmark.
About Godrej Capital
Godrej Capital is the financial services arm of the Godrej Group. It is a subsidiary of Godrej Industries and is the holding company for Godrej Housing Finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers home loans, Loans Against Property, and business loans. It is positioned to diversify into other customer segments and products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored on the Godrej Group’s 126-year legacy of trust and excellence. Godrej Capital focuses on learning and development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle. Its entity, GHF, is Great Place to Work® Certified and was recognized by the Economic Times as the Best Organization for Women in 2022.
Godrej Capital currently has its footprint across Mumbai, Bangalore, Delhi, Pune, Ahmedabad, Surat, Indore, Chennai, Hyderabad, Jaipur, Chandigarh, Alwar, Aurangabad, Baroda, Coimbatore, Jalandhar, Jodhpur, Kanchipuram, Mangalore, Salem, Ludhiana, Mysore, Nagpur, Nashik, Rajkot, Udaipur, Vapi, Vijayawada, Rangareddy, Vishakhapatnam, and Thane.
