Specifically, these findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times or more.

Top performing restaurants attracted up to 80% of repeated orders in 2023 

Interestingly, insights showed that top partners on Deliveroo who maximised the features and benefits of being on the platform, including ensuring customers have access to sufficient options to modify menu items in line with what customers could do over the counter. These partners also actively participated in marketing campaigns and offers through Deliveroo’s Marketer platform. This is further enabled by Deliveroo’s strength of a dedicated workforce working closely with partners to develop and advise on strategic plans to drive brand loyalty and repeated orders. 

Popular Mexican fast food outlet Guzman Y Gomez achieved nearly 50% repeated orders out of their total, with the Burrito Bowl with Grilled Chicken proving to be a favourite among Guzman Y Gomez fans, emerging as the dish most repeatedly and frequently ordered by customers.

The Daily Cut recorded 60% repeated orders, with their National Day Bowl particularly well-received, seeing the highest number of repeated orders across the year. Subway also saw strong figures, with close to 80% of their orders being repeated orders. 

Food delivery tools serve as marketing platforms exposing businesses to a wide audience while providing key insights to capitalise on key trends and optimise offerings. Since joining the platform in 2017, Guzman Y Gomez for instance, has tapped on Deliveroo’s support to enhance their business offerings, including Regular Marketer Offers to entice customer purchase and advertisements to boost brand visibility, which has contributed to an increase in repeated orders for the brand.

Josh Bell, General Manager of Guzman Y Gomez Singapore, says, “Our enduring partnership with Deliveroo has not only elevated our brand’s visibility but also fostered deeper connections with our loyal customer base. Utilising the digital delivery platform, we’ve effectively utilised valuable data insights to implement strategic in-app promotions, significantly bolstering our ability to cultivate enduring relationships with our customer base.”

Lunchtime at Mediapolis, Raffles Place/Tanjong Pagar and Katong emerged with most brand loyal customers 

The lunchtime period emerged as critical for partners, with almost  2 in 5 orders being repeated. This trend emphasises the importance of restaurants tailoring their offerings to ensure continued relevance and satisfaction, and matching the specific preferences of the lunch crowd. 

Geographically, Mediapolis (45%), Raffles Place/Tanjong Pagar (34%), and Katong (29%) emerged as the top three key areas with the highest concentration of brand loyal customers. Brands in the Raffles Place and Tanjong Pagar areas that reflected the most repeated orders are The Daily Cut, Guzman Y Gomez and Vios by Blu Kouzina, making up a significant proportion of the total highest number of repeated orders across Singapore. This demonstrates the value of concentrating their restaurant marketing and expansion endeavours in these regions, catering effectively to the needs of their loyal customer base, especially targeting the lunch time crowd. 

Not limited to market share, smaller scale F&B businesses such as Green Monster, Vios by Blu Kouzina and Two Men Bagel House were also found to have observed a significant amount of repeated orders across the year.

Grocery orders on Deliveroo continue to rise

In line with Deliveroo’s recent consumer survey which identified a sharp increase in non-food items (with 53% preferring to get non-food supplies on the app), on-demand grocery partners such as Little Farms also received a spike in repeated orders, with 88% repeated orders across the year. In terms of top grocery items ordered, Wine Connection swept the top of the charts, with orders for its wines emerging as most frequently ordered items. 

Commenting on the findings, Deliveroo Singapore General Manager, Jason Parke, said, “The insights gleaned from our data analysis provide invaluable guidance for partners looking to thrive in the competitive food delivery landscape. By understanding and adapting to consumer preferences, partners can cultivate strong brand loyalty and unlock new opportunities for growth. Deliveroo is dedicated to supporting partners every step of the way, enabling them to succeed in a continuously evolving market.”

Deliveroo attracts customer loyalty through value-added offerings on Plus 

With Deliveroo Plus, customers stand to benefit from unlimited free delivery on all orders, upsized discounts, two 20% off Gojek ride vouchers every month, and an on-time guarantee which provides users with a $5 credit on their next order should their order be delayed (terms and conditions apply). In the month of April, Deliveroo is running up to 50% off deals across many well-loved brands, with Deliveroo Plus users enjoying upsized discounts with an additional 10% off. One partner that utilised Deliveroo Plus to their advantage was The Daily Cut. In February this year, The Daily Cut ran 40% off on pick-up orders, with Deliveroo Plus customers receiving an even larger 50% off.

Jonathan Yang, CEO of Teyst Group, representing The Daily Cut, says, “From promoting our brand’s deals and offerings to seamless delivery experiences, our partnership with Deliveroo has been vital to cultivating a loyal customer base that continues to return for our nutritious offerings.”

Also read: Mintoak Poised for Global Growth with Strategic Leadership Expansion

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurant, grocery and retail partners, as well as over 140,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Kuwait, Qatar, Singapore, United Arab Emirates and the United Kingdom.

The post Deliveroo Drives Uptick in Partners’ Repeated Orders Through Brand Loyalty appeared first on Marketing In Asia.

Whether planning a coffee date or catching a movie, getting ready for a date is more fun when we can share the excitement with our close circle. In fact, more than half of singles (51%) under 30 already let their friends know the details of their dates,¹ and according to new in-app polling data, one in five Tinder users (18%) share their date plans with their mom.²

“At Tinder, we continue to release new features that aim to create a fun, safe, and respectful experience for all,” said Tinder CMO Melissa Hobley. “Discussing plans with friends and family is a time-honored dating ritual. Share My Date streamlines this basic info-sharing so singles can jump right to the exciting part, from figuring out what to wear to prepping conversation topics.”

Share My Date is designed for pals, parents, and peers alike. With one easy link, users can share date information—including location, date, time, and a photo of their match—directly from the app. They can decide who they want to share their date with and create an unlimited number of dates within the app up to 30 days in advance.

Date plans are also editable, so if plans change at the last minute, users can simply update the info in the app to keep their circle in the know.

Share My Date will roll out across the US, UK, Australia, Canada, Singapore, India, Ireland, Germany, France, Spain, Japan, Brazil, Switzerland, Mexico, Netherlands, Italy, Korea, Vietnam and Thailand in the coming months.

Below, Paul Brunson, Tinder’s Global Relationships Insight Expert, shares his advice in getting ready for that all-important IRL moment:

1: Explore new experiences—dates don’t need to be restricted to the ‘traditional’ dinner and drinks. Find something that works for both of you, such as a shared interest or a simple walk in the park with a coffee.

2: Date plans aren’t solo info – From deciding where to meet, what to do, and what to wear, remember to share your date plans. It should be part of your ‘date ready checklist’. Thanks to Tinder’s ‘Share My Date’ feature, it’s even easier to share your date plans directly from the app with your friends and loved ones.

3: Be you – authenticity is what young singles value most. Don’t try to be someone you’re not. In the era of ‘all or nothing’ dating, value-based qualities such as respect and loyalty are highly regarded.

4: Phone down, eyes up – make sure you give your date your full attention. It’s second nature to pick up your phone – especially when nervous – but this will interrupt the flow of your date. Turn your phone to silent, pop it out of sight, and have eyes for your date only. What’s important is that you’re present.

5: It’s cool to be kind – sometimes an IRL date can flatline. Remember always to treat your date with respect and how you’d want to be treated.  Even if things don’t end up working out romantically, you might just make a new friend out of it, and who knows where that could take you. But most importantly trust your gut – it’s okay to call time on a date if it’s just not working for you.

¹ Tinder research report 2023.
² In-app Tinder polling of users aged 18-29 across US, UK, Australia April 2024.

About Tinder
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.
Tinder Singapore / APAC newsroom

The post Shortcut Your Dating Admin Thanks To Tinder's Share My Date appeared first on Marketing In Asia.

Songkran is Thailand’s largest festival and traditionally a time when friends and families across all generations reconnect. For Thai Tinder users it’s also a time to make new connections, as mentions of “Songkran” in Tinder profiles  in April are 5.5x higher than the month prior based on data in 2023 showing that young people are looking to find new matches during this time.

Embracing the playful side of Songkran, Gen Z can add the stickers to their profile and share with others their passion for the festival while also using the stickers as creative conversation-starters.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

Designed in a fun Gen Z style that combines sanook and the festival’s traditions, there are four stickers for Tinder users to choose from, each one representing an iconic element of Songkran:

• The Thai elephant is known for its love of splashing water, just like people during Songkran.
• The water gun, essential equipment for the fun-loving water warriors.
• Building a Chedi from sand is a traditional activity at temples during Songkran.
• The traditional silver bowl used for splashing water on elders as a sign of respect.

Tinder’s Songkran stickers are available in the app from 11 April onwards. Tinder users can add stickers to their profile by tapping on in-app notifications, and stickers can be changed by tapping on another user’s sticker on their profile.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

Tinder Singapore / APAC newsroom

The post Tinder launches its first-ever Songkran stickers for users to add on their profile to celebrate Thailand’s World Songkran Festival appeared first on Marketing In Asia.

Thai Tinder users are increasingly connecting over shared passions and sports is one of them, seen with Thai Tinder users ranking “sports” amongst their top 10 Interests in 2023 (1). It’s not only international sports such as Football or Running that Thais are passionate about, Thailand’s national sport of Muay Thai is also popular amongst Thai Gen Z daters with mentions of “Muay Thai” in Thai Tinder bios are up 20% year-on-year (2).

Recognising people’s passion for Muay Thai globally, Tinder has recently added มวยไทย (Muay Thai) as an Interest.

How does Tinder’s Single’s Cam work?

• Those taking part must be single and opt-in on fight night.
• Live stadium cameras will randomly select two single people and show them on the big screen.
• The potential couple can then signal their interest to match live for all to see!

How to add a Muay Thai Interest to your profile

• Open the Tinder app.
• Tap the profile icon and then tap the pencil icon.
• Scroll down to “Interests” and select “Muay Thai” (you can select a maximum of 5 Interests, but need a minimum of 3).
• Click ‘done’ and Muay Thai will be added and displayed on your profile.

If you’re a newbie to fight night, here are some explainers that will help you get your Muay Thai game on:

• Muay Thai is known as the “art of eight limbs”, named after the eight body parts which are used as weapons – two fists, two shins, two elbows and two knees.
• A fighter is called nakmuay and the headband worn by nakmuay is called a mongkol. It’s worn pre-fight and is thought to hold special powers. Once in the ring, nakmuay perform a ceremonial dance called the Wai Kru, afterwhich the trainer removes the mongkol before the fight commences.
• Fights are made up of five rounds of three minutes each, with a two minute break in between rounds. A round is called a yok and the referee is known as gama gan.

Muay Thai will never be the same again as Tinder’s Single’s Cam is set to turn Rajadamnern Stadium into a new coupling zone on fight nights.

Also read: Sports Fans Turn Twitter Into The World’s Stadium

1 Data from Tinder bios from 1 Jan to 1 Oct 2023.
2 Mentions in Tinder bios 1 Jan – 31 March 2023 vs 1 Jan – 31 March 2024.

About Tinder®

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

The post Tinder® brings combat sports lovers together with its first-ever ‘Single’s Cam’ at Rajadamnern Stadium in Thailand appeared first on Marketing In Asia.

Spring is the season for new encounters in Japan, and in recent years, matching apps have become established as a way to meet people. A survey conducted by Tinder revealed that 78% of Gen Zs across Asia Pacific agree that connecting with people of diverse backgrounds and identities is easier than before thanks to dating apps.¹ In Japan, 70% of Gen Z matching app users say that matching apps provide them the opportunity to connect with more people of diverse backgrounds, 52% say that they are interested to see who they might meet on matching apps, and more than one-third (35%) say that they use matching apps to find a long-term partner with the intention of marriage.² Furthermore, in the last four years, the number of young adult singles in Japan between the ages of 18 and 29 who say that they have recently gone on a date with someone they met on a matching app has more than doubled.³ All of this shows that young Japanese singles are choosing online connections over traditional avenues to meet new people.

But how can we increase the chances of having a better dating experience? Tinder spoke to the happy couple, Kouki and Annie, who shared more about their romantic story that started from the moment Kouki Super Liked Annie’s profile on Tinder, as well as useful tips for young singles to have a fun and meaningful online dating experience.

Watch the film of the Swipe Story HERE, and refer to the appendix below for the full interview with the couple as well as tips to learn more about how to use Tinder as a powerful tool for meeting new people.

###

¹ A survey of 18-25 year olds polled in Asia Pacific in April 2022, conducted by OnePoll on behalf of Tinder.
² Tinder research conducted in August 2022 of 1,000 Japanese adult singles between the ages of 18 and 25.
³ Tinder research conducted in April 2023 amongst 2,063 Japanese adult singles between the ages of 18 and 29.

Appendix

The Beginning: How I Started Using Tinder
Kouki: “I wanted to talk about my identity and life experiences with people I’d never met before.”
I learned about Tinder from a friend overseas. Compared to other similar platforms in Japan, I chose Tinder because of the possibility of communicating with people overseas, and because I wanted to try out new apps and explore new trends as part of my work. At the time, it was a stressful period and I used Tinder as a self-discovery tool to see how I would react or feel when sharing about myself and my life experiences with people I’ve never met before.

Annie: “I felt bored every day. My boss encouraged me to do it, and at first I just talked to people with no real intentions”
I was joking with my boss at the time that I was feeling bored and lonely, and she suggested that I download Tinder. At first, I didn’t have any intention of dating anyone and wasn’t looking for an intimate relationship, but I was single and bored, so I thought it would be fun to look at profiles on Tinder and talk to people I was interested in.

Neither Kouki nor Annie started using Tinder with the goal of finding a partner, but tried the app after recommendations from people they know. Kouki recalls and further shares “My colleague told me that “Tinder marriages” are on the rise, and we joked with each other that “Is it really real?”

It’s A Match! Meeting on Tinder
Kouki: “I definitely wanted to be noticed so I sent over a Super Like, and I think the reply was a just a standard message (laugh)”
I remember I came across Annie’s profile after using Tinder for about six months. My first impression of her was that I wondered  if she was a model. I also remember that I sent a Super Like as I wanted her to notice me, but the reply I got was something like “Thank you for the match”, a standard response (laughs)!

Annie: “He was the first person to show curiosity about my interests.”
I think I matched with him within the first few days of using Tinder. I remember he asked me about Cosplay, which I had listed in my profile. I believe he was the first person that showed curiosity about my interests.

The First Date
Kouki: “I think meeting her was destiny since day one.”
When I met her in person, I thought she was very stylish and beautiful. I was especially impressed by her beautiful eyes. My impression of her was the same as it was when chatting with her on Tinder. Our first date was at a Yakitori chain restaurant that she frequented. We had such a great time that we got lost in conversation and lost track of time. I felt like meeting her was destiny since day one.

Annie: “I was anxious before our first date, but after meeting him, I did not want the evening to end.”
He was the first person I had ever met from an app and the first date that I had in years, and that’s why I was super anxious about meeting my match in person after chatting online.

We originally planned to meet up and get coffee. I remember clearly that I had spent a lot of time getting ready and hyping myself up that day, but suddenly, I got a message from him that he had to work late and asked if I wanted to reschedule. I mustered up my courage and replied that I still wanted to meet him.  He then offered to meet closer to where I lived, to thank me for being flexible with the plans. However, by the time we met it was too late for coffee, and I didn’t know any good places to eat so we just went to a Yakitori restaurant chain.

I remember it was still at the height of COVID-19 and there were plastic barriers which kept getting in our way, so we would lean to the side to see each other better or move them out of the way altogether. We spent the whole evening talking about anything and everything and even got into some really deep and personal topics. We stayed until almost the last train and I just remember thinking that I didn’t want the night to end! I think I felt that it was destiny, but I was still in denial.

︎ After this fateful encounter, the two started dating, before entering a committed relationship. After dating for three and a half years, Kouki surprised Annie with a proposal in February 2024 at Taylor Swift: The Eras Tour concert in Japan, during the performance of the song “Love Story”. “I have been a fan of Taylor Swift ever since I heard her first single when I was 13 years old, and it’s no exaggeration to say that I’ve grown up with her and her music. To Taylor’s fans, “Love Story” is “The Proposal Song”. It was truly a dream-like proposal for a Taylor Swift fan like me!” shared Annie.

Also read: Singapore’s National Library Board Revolutionizes Reading with Playbrary

Tinder, According to the Couple
Q. To you, what is the difference between meeting someone in real life versus meeting someone online?

Kouki: Online, there’re more possibilities for you to meet new people you may not normally meet in your daily life. For me, this is a very big advantage. There are also big differences in how you get to know someone. With matching apps, you can to some extent find out what you and your match have in common and topics that you may want to explore in depth before you meet, which makes it easier to communicate in real life.

Annie: Kouki is the first person I met on a matching app, so I cannot comment a lot on this, but I am very sure that I was lucky to meet him online.
Q. Kouki, you’ve been using Tinder for half a year, do you feel that Tinder is the best way to find partners and friends?

Kouki: I think Tinder makes it easier to deepen your understanding of each other, based on the hobbies and information you share in your profile . Also, I think that a person’s character can be understood by seeing how they approach the things that they like and have passion for, so I think this feature makes it easier to grasp the essence of who they are. Before meeting Annie, I was also able to meet people from other nationalities and from the LGBTQ+ communities. It was a great experience for me to be able to meet people from new communities that I never had the chance to learn or get to know better. I am so grateful to the friends I met who taught me more about themselves and their unique identities. I believe it’s quite difficult to meet friends from diverse backgrounds and communities outside of Tinder, and these experiences have changed the way I connect with others.
Q. Please give some advice to those using Tinder for the first time.

Kouki: Matching apps are just a tool. For a better dating experience, you need to also reflect on your own behaviour and how you communicate to improve your social skills. I think it’s a good idea to remind yourself to be polite and courteous when interacting with others, and similarly to practise self-care and screen out matches who may not be as well-mannered. In particular, I would like share a message with Japanese men that “The world is huge, so just boldly take on challenges without limiting possibilities for yourself.” I believe that “The One” exists somewhere in the world for everyone, so don’t be afraid to Swipe as there are endless possibilities when connecting with new people In this era where we can get as much information as we want at our fingertips, I hope that we can all gain more real life experiences and place more value on our identity and thoughts.

Annie: First, I suggest to avoid using pictures of food as your profile picture. This is because none of us want to have a date with ramen (laughs).  After we matched and started chatting online, I paid attention to expressing my thoughts and feelings clearly, protecting myself and upholding my standards, and being proud of who I am. I would love to see Japanese women embrace these ideas too. To be honest, I had given up on love before I met Kouki. After I moved to Japan my opinions, standards, and beliefs became stronger and I started to think that it would be hard to find anyone who could accommodate my perspectives. But then I met  Kouki who proved me wrong. I want to say that there is always someone who is perfect for you.

Learning from Kouki and Annie’s Swipe Story, here’s some tips to have a better online dating experience.

1. Express your authentic personality through your profile photos and select at least five pictures, with minimal editing to show your true self. 

• Photos are just as important as text on your profile. Add up to 9 photos in total, but be sure to upload at least 5.
• Using a photo of your face conveys more about you and helps to draw in more people.
•  Show full-body shots to share your personal style and remember to not only include your work outfits, but also show off your personal style.
• Even if you don’t show your full face, use photos that will help people understand you better and show your own unique personality and quirks
• Also, try to keep your photos natural and unfiltered. Sometimes, details that you are less confident about can indeed add to  your personal charm, so don’t over-edit your pictures,, and instead have the courage to express your sparkling, authentic self.

1. The first 75 characters are the key
   
   On Tinder, the first 75 characters of your profile are visible, making it crucial to infuse elements of your personality and other intriguing qualities about yourself that would prompt others to initiate a conversation.
2. Be specific about your hobbies so you can match with people who share your interests!
   
   By filling in detailed information about your interests, it makes it easier for people with the same hobbies to start a conversation with you, and you may also receive a “SUPER LIKE” that shows that you are special to the other person! Here’s some examples:
   
   “I like movies” → “The movie I’m most interested in right now is XXX” or “I like horror movies, and my favourite movie is XXX.”
   
   “I love music” → “My favourite artist is XXX, who will be participating in the XXX Festival on July 20th!”
3. Use the Relationship Goals feature and signal your intentions to other users on the app!
   
   Relationship Goals allows you to choose from six options such as ‘Long-term partner,’ ‘Long-term, open to short,’ ‘Short-term, open to long,’ ‘Short-term fun,’ ‘New Friends,’ and ‘Still figuring it out,’ helping you to signal what you’re looking for. Nowadays, there are endless possibilities for new connections and sometimes people realise they are looking for different relationships, only when they learn more about each other. By using Relationship goals, users will have more control over who they connect with by having insight into a potential match’s intentions.
4. Avoid cancelling dates at the last minute
   
   In psychology, this is called “avoidant behaviour” , and it will only make you more anxious. It’s normal to feel nervous when meeting new people, but we should be courageous to confront the barriers  in our own hearts. Also, remember  your personal  safety at all times as it is the most important thing when meeting new people online or in real life, so be sure to take advantage of Tinder’s safety and security features.
5. Meet more people, have more experiences, and discover yourself!
   
   What kinds of dates made you feel comfortable and wonderful? What were the reasons behind this? What are the deciding factors that lead to your preferred date? Is it about places? Or about activities? It is also very important for us to reflect and have a better understanding of ourselves through our dating experiences. With this knowledge of yourself, you will be better able to enjoy your online dating journey.

Tinder would love to know about your very own modern day fairytale stories (Swipe Story). Don’t hesitate to share your stories with us here!

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