Record-Breaking Sales

The auction’s highlights included several of Diana’s most famous outfits and accessories, with many items far exceeding their estimates. A Catherine Walker yellow and navy suit worn during her 1989 visit to Hong Kong sold for an astonishing US$325,000 (HK$2.54 million), nearly 11 times its estimate. Another standout was the Rayne violet leather clutch held by Diana during her 1989 Hong Kong visit and her 1992 royal tour in India, which fetched US$88,900 (HK$693,420), 44 times its estimate.

Iconic gowns also captured the audience’s attention. A Victor Edelstein magenta silk and lace flamenco style evening dress worn by Diana in 1987 sold for US$910,000 (HK$7.1 million), while a Murray Arbeid midnight blue strapless tulle diamante star gown worn to the 1986 Phantom of the Opera premiere fetched US$780,000 (HK$6.1 million).

Unforgettable Footwear

Diana’s shoes were among the most sought-after items. Kurt Geiger emerald green satin evening pumps worn to a state banquet in London in 1993 sold for an incredible US$390,000 (HK$3 million), 195 times their estimate. Salvatore Ferragamo violet leather pumps, seen on Diana during her visit to Seville, Spain, in 1992, fetched US$127,000 (HK$990,600).

Philanthropic Legacy

A portion of the auction proceeds will benefit Muscular Dystrophy UK, underscoring Princess Diana’s enduring commitment to charitable causes. Items such as the red Charles Jourdan burgundy leather purse and red Rayne leather heels significantly contributed to this noble cause.

Also Read: Afees Ashroff Appointed as AIA Singapore’s New Chief Technology Officer, Committed to Driving Digital Transformation

Collector’s Pride

One of the most prominent buyers was Renae Plant, President of The Princess & The Platypus Foundation and owner of The Princess Diana Museum in Los Angeles. Plant acquired 15 top lots, including the Philip Somerville designed 1985 Australia tour straw hat and yellow and black turban, to be displayed in her museum dedicated to Diana’s life and legacy.

A Lasting Influence

Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions, remarked, “The phenomenal results of today’s historic auction held just a few days before Princess Diana’s birthday demonstrates why Diana is and always will remain one of the world’s most beloved and inspiring cultural figures. These exquisite garments, shoes, and accessories not only made fashion statements but also displayed her warmth and humanity, which made Diana the most popular and greatest Royal style icon of all time.”

For the full list of items sold and more details, visit Julien’s Auctions here.

The post Princess Diana’s Iconic Elegance Shines at Record-Breaking Auction by Julien’s Auctions appeared first on Marketing In Asia.

This outlet is the only one in Singapore that comprehensively embodies Love, Bonito’s refreshed image. To commemorate the opening, Love, Bonito is hosting exciting weekend activations, offering customers exclusive branded merchandise, Fresh skincare kits, and Love, Bonito gift cards.

Also Read: Mars Wrigley Appoints Sean Jeong as General Manager of West Asia, Eyeing Robust Growth

Grand Opening Highlights

Easties, rejoice! Love, Bonito’s latest outlet offers an unparalleled shopping experience, reflecting the brand’s commitment to innovation and customer engagement. The grand opening promises a host of attractive promotions and limited edition giveaways, ensuring a memorable shopping experience for all visitors.

The Tampines 1 outlet is not just a store; it’s an experience that blends style, comfort, and the latest fashion trends, making it a must-visit destination for fashion enthusiasts in the East.

About Love, Bonito

Love, Bonito exists to celebrate and uplift Asian women with apparel that are Ready-to-live, not just ready-to-wear. Our outfits fit women at every age, through every stage while battling the everyday in-between moments. Today, we are the largest, direct-to-consumer, omnichannel womenswear brand in Southeast Asia and are committed to empowering women through diverse representation, giving back to women communities and investing in like-minded women ventures.

The post Love, Bonito Expands to the East with New Outlet in Tampines 1 Mall appeared first on Marketing In Asia.

Fair trade and ethical fashion emerge as powerful antidotes. They represent a conscious shift in how clothing is approached, prioritizing not just style, but also the human and environmental costs of production. This movement delves deeper, acknowledging the inherent power our wardrobes hold. By buying Fair trade products, consumers help alleviate poverty in lower-income countries, ensuring that workers are paid fairly, work under humane conditions, and have sufficient labor rights. This also encourages more sustainable production methods.

Also Read: TIMES24 Malaysia Wins Prestigious Brand Laureate Award, Dominates Car Park Management Industry

Promoting Sustainability: Ethical fashion champions eco-friendly practices, minimizing the environmental impact of clothing production. This includes reducing water and energy consumption, lessening reliance on harmful chemicals, and promoting the use of sustainable materials. This helps ensure a healthier future for the planet.

Empowering People: When choosing ethically made clothing, consumers directly support dignified working conditions and fair wages for the people who create their garments. This fosters a more just and equitable global system.

Quality over Quantity: Fast fashion often prioritizes low prices over quality. Ethically made garments, on the other hand, are crafted with care and attention to detail, using high-quality, long-lasting materials. This translates to clothes built to endure, reducing clothing waste and ultimately saving money in the long run.

A Statement Through Style: Wardrobe choices become a powerful reflection of values. By embracing fair trade and ethical fashion, consumers send a clear message that they reject exploitation and champion social responsibility. Purchasing power is used to advocate for positive change in the industry.

The Future of Fashion

The rise of fair trade fashion is a positive step towards a more ethical and sustainable fashion industry. By supporting fair trade brands, we can create a demand for change and empower the people who bring our wardrobes to life. So, the next time you’re looking to update your style, consider the impact of your purchase. Choose fair trade fashion and be part of the movement for a more empowered and sustainable future.

Disclaimer

While these are strong views of the author, it is also important to note that, due to the extremely complex nature of the industry, no stakeholder has complete control over the entire supply chain.

The post From Exploitation to Empowerment: The Rise of Fair Trade Fashion by Dinesh Talera appeared first on Marketing In Asia.

National, 9th May, 2024: As Mother’s Day approaches, BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign, titled “Kuch Nahi,” this campaign pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. The campaign features renowned Indian TV actress, Shilpa Saklani.

Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, selflessly giving without expecting anything in return.

To honour and celebrate mothers, BIBA’s “Kuch Nahi” collection, curated especially for mother’s day, is a testament to the simplicity and humility of maternal love. This collection embodies the essence of the phrase “kuch nahi” (nothing), encapsulating the essence of maternal affection and understanding. Time and again, when asked what they desire, mother’s humbly respond with this phrase, underscoring their unwavering commitment to their families’ well-being above their own wants. BIBA has taken inspiration from this selfless sentiment, crafting a campaign that aims to deliver precisely what mothers express they need- “Kuch Nahi.”

The campaign’s highlight is a heartwarming short film that captures the everyday moments of a mother’s love and sacrifice. Set in a humble household, the film follows the story of a mother who effortlessly fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film beautifully then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to- honouring the mother with a selfless act illustrates the depth of a mother’s understanding and compassion, leaving viewers with a heartfelt reminder to appreciate and cherish mothers in their lives.

Mr. Siddharath Bindra, Managing Director of BIBA Fashion, shares his thoughts on the campaign, stating, “My mother has been my biggest inspiration over the years. She started her own business with no training at the age of 40. This Mothers Day we have a special film that is dedicated to all the Mothers for their unconditional love and a special Collection to offer which is a great gift for the Kuch nahi that they ask the children for. We are sure this will resonate with our audiences and look forward to a wonderful response.”

The “Kuch Nahi” collection will be available for purchase on BIBA’s official website and across select retail stores nationwide. Join BIBA in honouring mothers this Mother’s Day by embracing the spirit of “kuch nahi” and giving them the love and appreciation they truly deserve.

The film featuring Shilpa Saklani can be viewed on BIBA’s official website and social media platforms including Youtube, Facebook & Instagram. The ad film has been shot and created in partnership with leading creative agency Famous Innovations, bringing to life the sentiment of maternal selflessness.

About BIBA

BIBA, a synonym for pretty women in Punjabi, is literally a home-grown Indian fashion wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful handblock prints started getting a fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. Now, BIBA has diversified its product from jewellery, fragrance, wallet and footwear The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA recently acquired a substantial minority stake in the designer label- Anju Modi and Rohit Bal.

BIBA products are available through 355 stores across 26 states in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied colour palette. Our Founder & Chairperson Mrs. Meena Bindra has been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharath Bindra, who as Managing Director is responsible for the overall growth of the brand.

The post BIBA launches mother’s day special Campaign: “Kuch nahi” collection for mothers who ask for nothing, but deserve everything appeared first on Marketing In Asia.

Step 1: Understand the Gemstone

Before venturing into a purchase, it is crucial to understand what makes a Cat’s Eye gemstone unique. The Cat’s Eye, or Lehsunia/Cymophane, is notable for its striking visual effect or chatoyancy, which appears as a single luminous band across the surface. This effect is due to the reflection of light by parallel fibres, needles, or channels inside the gemstone. Knowing these details will help you identify genuine Cat’s Eye gemstones and differentiate them from fakes.

Step 2: Find Reputable Sellers

The most important step in buying an authentic Vedic Cat’s Eye gemstone is finding a reputable dealer. Look for businesses that specialise in Vedic astrology gemstones or have a certified gemologist on staff.

Step 3: Request Authenticity Certificates

When buying a Vedic Cat’s Eye gemstone, always ask for a certificate of authenticity. This certificate should come from a reputable gemological lab and include details about the gemstone’s origin, carat, cut, and specific properties, including its chatoyancy effect. Certificates from recognized labs like government labs, GIA, AGS, or independent certified gemologists hold significant value in verifying authenticity.

Step 4: Examine the Gemstone

Inspect the gemstone personally if possible. Look for the sharpness and intensity of the cat’s eye effect when light moves across it. A genuine Cat’s Eye will display a milk and honey effect, where one side of the gemstone appears milky while the other looks honey-coloured when a light source moves across it. Check for any signs of artificial treatments or enhancements, which can affect the stone’s value and astrological efficacy.

Step 5: Understand Pricing

The price of Vedic Cat’s Eye gemstones can vary widely depending on size, colour, clarity, and the distinctness of the cat’s eye effect. Conduct some market research and compare prices from various dealers to ensure you are paying a fair price. Remember, extremely low prices can be a red flag for fake or treated stones.

Also read: HKTDC launches International Healthcare Week

Step 6: Consider the Astrological Aspects

If you are buying the Cat’s Eye for its astrological benefits, consider consulting a Vedic astrologer who can recommend the right stone based on your horoscope and planetary positions. This ensures that the gemstone’s spiritual properties align with your astrological needs.

Step 7: Check the Return Policy

Before finalising the purchase, understand the dealer’s return policy. A flexible return policy is important in case the gemstone does not meet your expectations or if further verification deems it as non-authentic.

Purchasing a Vedic Cat’s Eye gemstone in the USA or anywhere else requires careful consideration and diligence. By understanding the gemstone, selecting the oldest and reputable sellers, ensuring proper certification, and considering astrological significance, you can invest in a gemstone that is not only authentic but also aligns with your spiritual and astrological goals. Whether for its beauty or its astrological significance, a genuine Cat’s Eye gemstone can be a valuable addition to your collection. In addition to this, you should also check whether the preferred seller  provides gemstone purification and energisation rituals or not, if you are considering a gemstone for astrological purposes. Besides, wearers must analyse their birth chart under the guidance of knowledgeable Vedic astrologers before purchasing a gemstone to get optimum potential astrological benefits from the gemstone remedies.

The post How to Buy an Authentic Vedic Cat’s Eye Gemstone in the USA ? appeared first on Marketing In Asia.

Meet the Top Plus Size Models in India

Indian fashion is getting a much-needed dose of reality thanks to a group of bold plus size models who are redefining what it means to be successful and gorgeous in this industry. We’re talking about women like Shreya, Sakshi Sindwani, Neha Parulkar, Tanvi Geetha Ravishankar, and Varshita Thatavarthi. These ladies aren’t just rocking the runway; they’re also using their platforms to spread the message of body positivity and inclusivity.

Shreeya Khade, for example, isn’t just a model – she’s also got an engineering and marketing background! She brings a fresh perspective to the fashion world and knows the importance of seeing all kinds of bodies represented in stores. That’s why she teamed up with Style Crackers to make sure their clothes look fabulous on everyone.

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A post shared by Sakshi Sindwani (@stylemeupwithsakshi)

Sakshi Sindwani is a social media queen who uses her online presence to challenge the idea of what “beautiful” looks like. She’s worked with big-name designers like Manish Malhotra and Tarun Tahiliani, and her photos have been featured in top magazines like Harper’s Bazaar.

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A post shared by Neha Parulkar | Plus & Proud (@nehaparulkar)

Neha Parulkar is another strong voice for body positivity. She works with different fashion brands and gets featured in the media a lot, constantly pushing the conversation about inclusivity in Indian fashion forward.

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A post shared by Tanvi Geetha Ravishankar (@thechubbytwirler)

Tanvi Geetha Ravishankar (@thechubbytwirler) and Varshita Thatavarthi’s journeys are proof that things are really changing. Tanvi was part of the very first plus size runway show at Lakme Fashion Week, a huge step towards a more diverse fashion scene. And Varshita’s collaboration with Sabyasachi, a top Indian designer, is another major milestone.

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A post shared by Varshita Thatavarthi (@varshita.t)

Big Guys Are in Fashion Too!

The conversation about body positivity isn’t just about women anymore. Plus size male models are becoming more and more prominent in India, which is fantastic news! This shows that the fashion industry is finally understanding that inclusivity means representing everyone, not just women who fit a certain mold.

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A post shared by Aru K Verma (@arukverma)

Aru Verma, an actor and model, is leading the charge for plus size men. He models for clothing brands and proves that you don’t need to be super skinny to be successful and stylish in the fashion world.

Rahul Nair, who runs a modeling agency, says the market for plus size male models in India is growing fast. There are still some challenges in terms of people’s attitudes, but things are definitely moving in the right direction. More and more brands are using plus size male models in their print campaigns, especially for both traditional Indian wear and Western clothing. This is a great sign that the fashion industry is becoming more inclusive and reflecting the reality of its customers.

Numbers Don’t Lie: The Demand for Diverse Fashion

The movement towards body positivity and inclusivity isn’t just about being nice – it’s also good for business! All over the world, there’s a huge demand for plus size fashion. In the US, for example, more than 60% of women wear a size bigger than 14. That’s a massive market that fashion brands are finally starting to pay attention to. Experts predict that the plus size clothing market will be worth around US$ 501.35 billion by 2033, which shows just how profitable it can be to cater to different body types.

A study done in the UK in 2021 found that 90% of people felt like fashion ads and models didn’t represent real bodies or people from different backgrounds. This is definitely true in India too. For a long time, there just weren’t any clothes or models for plus size people, even though they make up a big part of the customer base.

India’s first plus size clothing brand, aLL, made a splash with their “The Big Bold Fashion” show. They featured models of all shapes and sizes, and even had Ashutosh Sharma, one of India’s first plus size models with hearing and speech impairments, walk the runway. This was a major moment for inclusivity in Indian fashion.

The Future is Inclusive

The rise of plus size models in India is a sign of a deeper shift in how we view beauty and fashion. It’s not a fad; it’s a fundamental change towards a more diverse and accepting industry. These powerful models aren’t just changing what we see on runways – they’re changing the core values of fashion itself. By breaking down barriers and working with major brands, they’re redefining what it means to be beautiful and successful in the fashion world.

This movement, fueled by personal stories and undeniable market trends, is a turning point not just for India but for fashion globally. As the industry progresses, plus size models are paving the way for a future that celebrates all kinds of bodies, not just the stereotypical ones. It’s a future where beauty comes in all shapes and sizes, and fashion reflects the vibrant diversity of the world we live in.

Also read: Iconic Old Indian Ads: Top Picks from Decades Past

The growing presence of plus size male models further emphasizes the industry’s commitment to inclusivity. These men are challenging narrow beauty standards and showcasing a wider range of body types. They’re helping to create a more confident and stylish image for men of all sizes, and their success is a win for everyone.

This era of transformation for both male and female plus size models signifies a pivotal moment in fashion history. Inclusivity is no longer a trend – it’s becoming the norm. As this movement gains momentum, we can look forward to a future where fashion celebrates diversity in every form, creating a more realistic and representative industry for everyone. It’s not just about what we wear; it’s about a broader cultural shift towards embracing and valuing beauty in all its forms.

The post Top Plus Size Models Reshape India’s Fashion appeared first on Marketing In Asia.

Julien’s Auctions, the industry-leading Hollywood auction house, announced their upcoming showcases of “PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION,” their exclusive auction event coming this summer 2024. The public will have a once in a lifetime opportunity to view highlights of a dazzling collection of the Princess of Wales’ most famous attire in Asia and Europe before its auction beginning at a Pop Up at K11 MUSEA in Hong Kong from April 18th- April 29th and exhibition at The Museum of Style Icons in Newbridge, Ireland’s June 11th-June 27th.

A portion of the auction proceeds will benefit Muscular Dystrophy UK, the leading charity for over 110,000 people in the UK living with one of over 60 muscle-wasting and weakening conditions.

On display will be Diana’s highly glamourous gowns worn in her most photographed appearances such as a Murray Arbeid midnight blue strapless tulle Diamante Star gown with a fitted bodice worn by Princess Diana twice in 1986, at the Phantom of the Opera premiere and to a dinner at Claridge’s for King Constantine of Greece. Diana was also photographed in the gown by Lord Snowdon in 1997 for her charity auction (estimate: $200,000-$400,000) (photo top right credit: Getty Images).

Another showstopping item is a magenta silk and lace evening dress designed by Victor Edelstein that she wore in London and in Hamburg, Germany in 1987 (estimate: $200,000-$400,000) (photo left). The off-the-shoulder with banded lace sleeves dress features a Spanish flamenco-style skirt with three tiers of gathered lace flounces. Edelstein first met Diana when she was pregnant with Prince William and would go on to produce Diana’s most influential look–an ink-blue velvet gown with a mermaid tail skirt that she wore when she danced with John Travolta at The White House.

Some of Diana’s style-defining ensembles created by one of the Princess’s closest collaborators, Catherine Walker, will be presented, such as the pink floral shirt dress designed by Walker for her clothing label The Chelsea Design Company as seen worn by Diana in photographs in 1991, leaving St. Mary’s Hospital in London and in 1992 leaving Prince Harry’s school in Notting Hill (estimate: $100,000-$200,000) (photo left); a Victorian revival evening gown featuring a fitted bodice with a Basque waist and a full voluminous skirt with under layers of tulle petticoats designed by Walker, not worn in public (estimate: $100,000-$200,000); and Walker’s two-piece yellow and navy skirt suit she was photographed wearing in 1989 in Hong Kong during a visit to Tamar, a British Forces shore base and when Diana gave a speech and awarded the Gopaul family the award for Family of the Year in London in 1990 (estimate: $30,000-$50,000) (as seen right worn by Princess Diana photo credit: Hong Kong Red Cross.

Other highlights include many of Diana’s shoes, handbags, and hats that changed Royal Fashion accessorizing such as her Kurt Geiger emerald green satin jewelled vamp evening shoes worn to a state banquet at the Dorchester Hotel in London (estimate: $2,000-$4,000); a striking yellow and black felted wool turban style hat designed by Royal milliner Philip Somerville for Princess Diana, photographed wearing it in Berlin, Germany in 1987 (photo right) and Somerville’s cream and red lacquered straw wide-brim hat accented with three Calla Lilies sewn at the side that Diana was photographed wearing at a Garter ceremony and on a Royal Tour in Australia in 1985 (each hat estimate: $10,000-$20,000); a Rayne violet leather semi-circle clutch she was photographed holding several times in 1990, on an official visit to Washington D.C. where she and First Lady Barbra Bush visited AIDS patients and during her royal tour in India where she toured the Taj Mahal in 1992 (estimate: $2,000-$4,000); a Rayne white and red leather envelope clutch Diana was photographed holding on visits to Cambridge in 1988 and 1989 (photo left) and on tour in Saudi Arabia and Kyoto, Japan in 1986 while trying on a hand-painted silk kimono worth 40,000 pounds at the time (estimate: $2,000-$4,000); and more.
“Julien’s is honored to present highlights of our upcoming auction that will celebrate Princess Diana’s iconic fashion style and her reign as the People’s Princess at two exciting events in Asia and Europe,” said Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions. “We are delighted to bring back many of Diana’s favorite fashion ensembles to the two continents that she wore on some of her highly publicized international royal appearances and humanitarian efforts such as her Catherine Walker suit from her 1989 visit to Hong Kong. Furthermore, this showcase in Hong Kong represents Julien’s efforts to expand our presence and development in the region and our leadership in the auctions of Royal Fashion.”

Since 2004, Julien’s Auctions has represented the sales of some of Princess Diana’s more notable garments and holds the world record for the most expensive dress worn by Princess Diana sold at auction with their $1.14 million sale of her Jacques Azagury 1985 ballerina-length gown.

Also read: HKTDC Smart Lighting Expo debuts today alongside Spring Lighting Fair

JULIEN’S AUCTIONS TOUR OF COLLECTION
PRINCESS DIANA’S ELEGANCE & A ROYAL COLLECTION

Pop Up at K11 MUSEA Gold Ball
Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong
April 18th- April 29th
Information: Free and open to the public 10am-10pm daily

The Museum of Style Icons
Athgarvan Road, Newbridge,
Co. Kildare, Ireland
W12 HT62
Exhibition: June 11th-June 27th
Information: https://visitnewbridgesilverware.com/about-the-museum-of-style-icons

REGISTERING TO BID
Registration is required to bid in this auction and can be done in person on the day of the auction, or online before the sale at the Julien’s Auctions.
For inquiries, please email info@juliensauctions.com or call 310-836-1818.
PLACING BIDS
There are four ways to bid in Live Auctions:
1. Bid with Julien’s Auctions online.
2. Bid over the telephone through an auction house representative.
3. Bid in person in the room at our auction events.
4. Bid in advance by absentee bid. Absentee bid forms are available by calling 310-836-1818

About Julien’s Auctions

For the moments that matter.

You know that moment when the lights dim, right before your favorite band starts playing? Or that feeling right before the credits roll on a movie that changed your whole world in an instant? The air is charged with anticipation and words are never going to do it justice because you just really had to be there.

At Julien’s, we exist to bring those moments back into your life through iconic artifacts and one-of-a-kind collections. Whether collaborating directly with artists, partnering with legendary estates, or working closely with discerning collectors, our auctions make culture pop with the promise of discovery and reconnection. From Elvis Presley, Marilyn Monroe, and Ringo Starr to Lady Gaga, Banksy, and Kurt Cobain-from LA to the world, we are where originals find their kind.

The post JULIEN’S AUCTIONS ANNOUNCES “PRINCESS DIANA'S ELEGANCE & A ROYAL COLLECTION” OPENING AT HONG KONG K11 MUSEA appeared first on Marketing In Asia.

Challenging the “Zhuang” Ideal

The campaign centers around the concept of “Zhuang,” a Mandarin term with a double meaning: “to put on a mask” and “to apply makeup.” SK-II highlights a survey revealing that 80% of Chinese women feel compelled to “Zhuang” to meet societal expectations around aging.

However, a social media counter-current is emerging. Women are reclaiming their narratives and embracing their authentic selves, even if it defies expectations.

Docuseries Chronicles Transformation Journeys

“Bigger Than Makeup” features a captivating docuseries chronicling the journeys of five remarkable women in their 30s to 60s. These long-term SK-II users each chose to “Bu Zhuang” (don’t mask themselves) as they aged, pursuing unconventional paths.

The film, co-created with bare-skin photographer Shan Dian Sui, a pioneer of the “Liberate Your Beauty” movement on Little Red Book, has garnered massive attention. With over 14 million views and 400 million video views across Chinese platforms, it’s sparked passionate discussions and media coverage.

Also read: I&CO and Trambellir Forge Alliance to Revolutionize Medical Tourism Through Design

Authentic Stories Inspire Change

The featured women’s stories resonate with the changing values of Chinese women. They defied societal norms by pursuing passions after divorce, starting businesses later in life, choosing to stay single, or defying marriage age expectations.

These powerful narratives have ignited a movement on Little Red Book, with thousands sharing their own courageous decisions to “Bu Zhuang.”

SK-II: A Champion of Choice

This isn’t SK-II’s first foray into challenging societal norms that affect women. Their #CHOOSEDESTINY philosophy empowers women to define their own destinies, both in skincare and in life.

“Chinese women are facing more expectations than ever before, and they’re responding with a growing trend towards independence and self-aspiration,” shared Sue Kyung Lee, CEO, Global SK-II. “At SK-II, we believe in inspiring women to choose their destiny, and ‘More Youthful With Age #越大越不ZHUANG’ seeks to champion women who have found the courage to ‘BU ZHUANG’ and proudly show their unique journeys to their truest selves. With the incredible response that it has gotten so far, we hope that this will continue to inspire women around the world to be unafraid to ‘BU ZHUANG’ as they age.”

The post SK-II’s #BiggerThanMakeup Campaign Breaks the Mold: Chinese Women Embrace Aging on Their Own Terms appeared first on Marketing In Asia.

The conscious fashion partner to IFF 2024, Being Human Clothing was awarded with diverse awards under multiple categories

Most Admired Marketing & Promotion of the Year: Multimedia Campaign:

Established Salman Khan’s Birthday as a property to raise awareness and drive foot traffic through a comprehensive 360-degree plan resulting in increased sales

Most Admired Marketing & Promotion of the Year: Celebrity Endorsed Campaign

Being Human leveraged Salman Khan for men’s wear and Alizeh’s fresh appeal to launch its Gen Z-centric design of the women’s wear collection seamlessly complementing each other.

Most Admired Marketing & Promotion of the Year: Social Cause Campaign

Celebrating the brand’s purpose-driven approach, emphasizing its contributions to society through initiatives such as sustainable practices in garment production, fair wages for farmers, and ensuring safe working conditions.

Most Admired ESG Initiative of the year

Using creating and using sustainable products: – Wash Care Label – 100% recycled plastic material. Denim from recycled Pet bottles, 100% recycled carry bags and pancaking material,  plant able neck tags, sourcing cotton from by providing fair wages to the farmers.

Also Read: Embracing Equality: Pichaya Thongthua on International Women’s Day at foodpanda Malaysia

Most Admired Brand for Diversity and Inclusivity

Acknowledging the brand’s commitment to social consciousness in every action.

Inclusivity: Introducing the gender-fluid collection “Blur” and Supporting the underprivileged by having a specially employed person in store

Diversity: Empowering specially-abled individuals and Employment of an all-women staff at select stores

These accolades highlight the brand’s commitment to go beyond traditional norms and focus on a Diverse and Inclusive environment. Along with that, it focuses on a holistic approach that encompasses sourcing, manufacturing, innovation, adherence to standards, environmental impact reduction and transparent communication of their sustainability practices.

Sanjeev Rao, CEOof Being Human Clothing, expressed his gratitude. He stated, “We are deeply honoured to receive these prestigious awards, which underscore our ongoing commitment to impact society while delivering exceptional fashion experiences positively. This recognition further inspires us to continue pushing boundaries and innovating in all aspects of our business.”

Not only this, but, Being Human Clothing’s innovative marketing and promotion strategies were also acknowledged, earning the brand distinction in this competitive category. These awards are a testament to Being Human Clothing’s unwavering devotion towards innovation and sustainability as they consistently blend fashion with philanthropy. The brand’s triumph at IFF 2024 further solidifies the brand’s adherence to making a positive impact on society.

About Being Human Clothing

Being Human is a Brand driven by Purpose. And the Purpose is to Give Back to the Society, straddling the conscious circle and Business Circle. Every Garment of Being Human Clothing helps shape a life through “Education” or helps save a life through “Healthcare”. It embodies the six positive human values of – Love, Care, Share, Hope, Help and Joy.  Being Human Clothing offers trendy, eco-friendly clothing options for men and women.

The post Being Human Clothing Sets New Benchmark at India Fashion Forum 2024 with Quintuple Awards appeared first on Marketing In Asia.

OPPO’s new flagship wearable, the OPPO Watch X, is designed for users who prioritize their fitness journey without sacrificing on style or convenience. It’s a trusted companion that helps you elevate every aspect of your lifestyle.

Precision Tracking for Every Activity

Accurate data is crucial for serious athletes. That’s why OPPO packed the Watch X with advanced sensors like dual-frequency GPS, a high-precision accelerometer, gyroscope, and magnetometer. You get consistent data for more precise measurements and improved route tracking, even in challenging conditions.

The Watch X automatically recognizes walking, running, cycling, swimming, and rowing sessions. But OPPO goes further: the running posture recognition feature gives you actionable real-time insights into your form, improving safety and performance. And the unique badminton mode analyzes five key performance indicators – explosiveness, activity, endurance, confrontation, and offense – helping you dominate the court.

Smart Health Management at Your Wrist

The OPPO Watch X is more than just a fitness tracker. It helps you manage your overall health by tracking sleep quality, blood oxygen levels, heart rate, stress levels, and more. The comprehensive sleep monitoring feature, paired with the OHealth app’s in-depth reports, empowers you to create healthier sleep habits.

Powered by Wear OS and Seamless Integration

Running Wear OS, the OPPO Watch X unlocks a world of possibilities. Access essential Google apps like Assistant, Maps, Wallet, and Play, along with a whole range of third-party apps designed specifically for smartwatches. Enjoy seamless sync with your Android phone thanks to Fast Pair. It lets you take calls, manage music, receive WhatsApp notifications and much more, directly from your wrist.

When Your Battery Outlasts Your Day

The OPPO Watch X’s battery is a powerhouse. With a 500mAh capacity and proprietary Watch VOOC Flash Charging, you’ll get up to 100 hours of active use in ‘Smart Mode’ and a whopping 12 days with ‘Power Saver Mode’. Get a full charge in just 60 minutes, or a day’s worth of power in a mere 10-minute burst.

OPPO’s innovative dual-engine architecture features the Snapdragon® W5 Gen 1 and BES2700 chips, optimizing performance and battery life in tandem with Wear OS’s hybrid interface.

Elegant Design and Durability

The OPPO Watch X blends functionality and style. Its large 1.43-inch AMOLED display is vibrant and responsive. The sapphire crystal cover protects from scratches, while the polished stainless steel chassis adds a touch of sophistication. And it’s built to last – water and dust resistant, with IP68 and MIL-STD-810H ratings for extreme durability, perfect for those with an active lifestyle.

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Quotes About the OPPO Watch X

“We are pleased to work closely with Wear OS to deliver a smooth, power-efficient user experience on the OPPO Watch X, making it a trusted companion designed to create a healthier and dynamic lifestyle.”– Justin Liu, Director of the Wearable Business Unit at OPPO

“We’ve made significant updates to Wear OS’s hybrid interface to support new capabilities that run on OPPO’s innovative dual-engine architecture. Through this collaboration, the OPPO Watch X transparently switches between the low power and high-performance engine to deliver a feature-rich, premium smartwatch experience with optimized battery life,” John Renaldi, Senior Director of Product and Design, Wear OS by Google.

Pricing and Availability

The OPPO Watch X starts at S$499 and comes in Platinum Black and Mars Brown. It launches in Singapore on March 2, 2024, available through various online platforms, physical stores, and select telcos. OPPO offers a special 1+1 Year Extended Local Warranty and exclusive promotions for My OPPO App members.

The post OPPO Watch X Debuts with Powerhouse Features, Dual-Engine Tech, and a Battery That Won’t Quit appeared first on Marketing In Asia.

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A stylish match

Caunter’s career story is a reflection of the Omega spirit: rising to prominence as an integral part of the Malaysian fashion scene with an eye on all things stylish, and parlaying her entrepreneurial success and personal style to many businesses, including starting multiple businesses and co-founding the fashion brand, Marna Apparels, and beauty brand, Mare, a beauty brand of hers.There is nothing in life that she starts that isn’t perfect in every way, and this is the same spirit we see in Omega, the world’s leaders in luxury watches. “We are thrilled to welcome Marion Caunter as our Friend of the Brand in Malaysia,” declared Raynald Aeschlimann, President and CEO of Omega. “Her charisma, influence, and push for perfection make her the ideal choice to embody the elegance and contemporary spirit that defines Omega.”

Perfect timing

More than just a brand ambassador, this partnership represents an alignment of vision and values. Both Caunter and Omega take what is meaningful from their heritage and put a contemporary twist on things, whether it’s in Caunter’s personal style — a heady mix of the traditional and the modern — or in Omega’s timepiece classics, where time-honoured craft meets Scrabble word scores in how cutting-edge its technology is.

Beyond the Runway, a Legacy in the Making:

Caunter’s association with Omega ventures beyond the runway and red carpet. She is set to play a vital role in embodying Omega’s values and legacy in the Malaysian market. Her influence and power are certain to further expand Omega’s profile in the region, paving the way for the brand to continue to assert its heritage as one of the premiere names in luxury watchmaking.

A Moment of Significance

The union of Marion Caunter and Omega underscores a significant moment for both. For Caunter, it is emblematic of her journey from fashion icon and entrepreneur to one of the foremost figures inspiring and driving the next generation. For Omega, it is a strategic partnership certain to allow the brand to appeal to consumers in exciting new ways, while celebrating their shared commitment to craft, innovation and the enduring power of timeless elegance.

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Looking Ahead

The road ahead is filled with limitless possibilities for these two iconic forces. With Caunter’s singular influence and style combined with Omega’s magnificent legacy and unyielding commitment to craft, this partnership will undoubtedly leave a lasting impression on luxury and fashion in Malaysia and beyond. It is a fusion of two brands that is certain to resonate with horologists and fashion enthusiasts, offering a journey filled with shared success and inspiration.

As a fashion enthusiast who closely follows the evolution of style and brand collaborations, this partnership between Marion Caunter and Omega strikes a particularly harmonious chord. The seamless combination of Marion’s timeless elegance and her embrace of contemporary trends are the perfect compliment to Omega dedication to both fusing classic timepieces with modern technology. I fully expect this union to uplift the fashion and horological landscape in Malaysia, and look forward tremendously to the creative ventures and collaborations that will undoubtedly emerge from this partnership.

The post Omega Welcomes Marion Caunter on Board appeared first on Marketing In Asia.

Innovation at Its Core: The Dyson Airstrait Straightener

Moving away from the traditional reliance on scorching hot plates that often lead to hair damage, the Dyson Airstrait straightener pioneers a novel approach. It utilizes a potent, focused airflow to straighten hair from wet to dry, significantly reducing damage by up to 60%. This groundbreaking technique not only maintains hair health but also boosts its natural sheen.

Thoughtful Engineering for the User

With its user-centric design, the Dyson Airstrait straightener features diffusers that steer the heated air away from the user, allowing for closer access to the roots. This thoughtful engineering ensures the hair remains free from moisture, promoting scalp health and marking a significant leap forward in hair care technology that prioritizes user comfort.

Streamlining Your Styling Routine

Addressing the often tedious process of hair styling, Dyson’s latest creation combines drying and straightening into one fluid motion. The Dyson Airstrait straightener not only simplifies your styling regimen but also cuts down your styling time by up to 25%. Whether you’re aiming for sleek, straight tresses or playful J-Curls, this versatile tool adeptly caters to a broad spectrum of hair types and styles with ease.

A Vision Built on Expertise

James Dyson, the visionary Founder and Chief Engineer, reflects on the innovation, stating, “Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”

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Get Ready to Transform Your Hair

Set to redefine hair care routines, the Dyson Airstrait straightener will be available at a retail price of S$799. Those eager to be among the first to experience this innovative straightener can sign up for updates on its availability. For more details, high-resolution images, and support, Dyson invites inquiries via dysonsg@devriesglobal.com.

As advancements in hair care technology continue to unfold, the Dyson Airstrait straightener stands as a testament to Dyson’s unwavering commitment to innovation, efficiency, and most importantly, the health and beauty of your hair. Keep an eye on Marketing In Asia for exclusive insights on this exciting launch and the latest in beauty and haircare trends.

The post Dyson Breaks New Ground in Singapore with Airstrait™ Straightener for Lustrous, Healthier Hair appeared first on Marketing In Asia.

A Collaboration for Change

Over a meticulous six-month period, ‘Good Threads’ was brought to life in collaboration with Hakim Samat, a renowned local artisan celebrated for his chic, upcycled designs. The collection boasts an impressive array of garments, each pieced together from 1,158 items of pre-loved clothing and other salvaged materials, totaling around 108kg. These materials were gathered from various local thrift stores such as honsieponsie, Function Five Thrift Shop, and Woofie’s Warehouse, alongside a textile collection drive spearheaded by community networks.

Adding to its eco-credentials, the collection features fastenings and hardware made from recycled plastic, courtesy of Plastify, a Singaporean startup turning plastic waste into a resource. This collaboration underscores a shared commitment to sustainability, showcasing how fashion can play a pivotal role in environmental conservation.

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Fashioning a Sustainable Future

Suzanne Ho, the Senior Vice President of Brand and Communications at Mandai Wildlife Group, emphasized the collection’s underlying message: making sustainable choices can be both effortless and stylish. “In the fast pace of modern life, it’s easy to overlook the impact of our daily habits on the planet,” she remarked. “Good Threads is a reminder that fashion can be a force for good, encouraging us to think about our consumption patterns and their environmental consequences.”

The collection’s launch is strategically phased, with the first set of designs released on February 15, followed by two more on March 8 and March 28, 2024. Available exclusively on the Good Threads website, the sales proceeds will directly support wildlife conservation projects in Singapore and across Southeast Asia, marrying the worlds of fashion and environmental activism.

A Call to Action Through Style

‘Good Threads’ is more than a fashion statement; it’s a movement towards a more sustainable lifestyle. By choosing apparel that’s not only stylish but also kind to the planet, consumers can contribute to a larger cause, protecting nature and wildlife for future generations. This initiative by Mandai Wildlife Reserve is a shining example of how innovative thinking and community collaboration can create meaningful change, one garment at a time.

The post Mandai Wildlife Reserve Unveils Eco-Friendly Fashion Line appeared first on Marketing In Asia.

Envisioning to leave the patrons in awe, Soul Sante promises to bring over 200 vibrant stalls from every corner of India, showcasing unique handcrafted treasures. In addition to the vibrant market experience, being pet friendly, and allowing free entry to senior citizens, Sunday Soul Sante brings special initiatives like:

• Goa Collective Bazaar: Experience the unique charm of the ‘Goa Collective Bazaar’—a market within a market! Sunday Soul Sante proudly presents this vibrant showcase of Goa’s most renowned creative ensemble, bringing forth artists and offerings that have delighted the Goan community for many years.
• Heart of Sante: Empowering young entrepreneurs, ‘Heart of Sante’ invites them to set up tables free of cost, championing diverse causes, from puppy adoption to supporting NGOs like the Blind and Cancer Care Foundation.
• Soles of Sante: A haven for sneaker and streetwear enthusiasts, ‘Soles of Sante’ unites fashion aficionados to showcase the latest trends and brands, creating a vibrant community for style enthusiasts.
• Food Court: Embark on a culinary adventure where ‘East Meets West’ at the ‘Food Court’—a gastronomic trial like no other, offering a delightful fusion of flavors and diverse culinary experiences.
• Kiddies Corner: At ‘Kiddies Corner,’ creativity and fun converge to make weekends more exciting for our youngest visitors, offering a space where imagination knows no bounds and joy takes center stage.

Also Read: Podcast Spotlight: Unveiling the Shadows of Online Child Abuse with ‘Disclosed: The Children in the Pictures’

With engaging activities for kids and family-friendly workshops, Soul Sante has something for everyone even your furry friends. The event features a mouthwatering selection of international cuisines and immerse themselves in the vibrant atmosphere, where every moment promises to be unforgettable Furthermore, attendees get to witness a star-studded lineup of talented artists and musicians, offering awe-inspiring performances including Ankur Tewari, Ghalat Family, Jaden Maskie, Lisa Mishra and Indus Creed, who will captivate the audience with their talent.

Speaking on the legacy and arrival of Sunday Soul Sante in Mumbai, Ms Asha Rao, the founder of the event said, “ Having spent a significant part of my life in Mumbai, the introduction of Sunday Soul Sante’s Mumbai edition feels like a wonderful, full-circle moment. My earnest desire is to welcome people from all walks of life in the city to immerse themselves in this event, a celebration of the best in the art and craft world. Vibrant music, delicious food, artisan lifestyle goods, and family-friendly entertainment are all woven together to create a work of art that represents India’s diverse creativity. With much care and anticipation, every element has been planned to ensure Mumbaikars have an exciting and fun-filled day. Come spend the day with us as we explore a day that goes beyond typical encounters.”

Mark your calendars for February 24th and 25th, 2024, as Sunday Soul Sante brings the most electrifying event of the year to Mumbai. Get ready for an unforgettable weekend of fun and entertainment. Stay tuned for more updates on this epic event.

Tickets are available now at: https://in.bookmyshow.com/events/sunday-soul-sante/ET00383298

The post Sunday Soul Sante Mumbai 2024: A Fusion of Art, Music, and Culinary Delights appeared first on Marketing In Asia.

A Canvas of Colors and Fabrics

At the heart of the Uniqlo U Spring/Summer 2024 collection lies a tranquil yet sophisticated color palette, promising to elevate the everyday wardrobe to new heights of elegance. The collection is a masterclass in lightweight construction and generous fabric use, embodying UNIQLO’s commitment to timeless yet protective elegance.

With hues ranging from the calm of sage and celadon to the vibrancy of khakis and the softness of creamy whites, each piece is meticulously designed for seamless mix-and-match capabilities. This season, UNIQLO has outdone itself, crafting a collection that not only simplifies the art of dressing but also encourages personal expression through fashion.

A New Era of Gender Fluidity

In a bold move towards inclusivity, UNIQLO has introduced a range of gender-neutral essentials, breaking down traditional barriers in fashion. Highlights include the Utility Hooded Coat and the Boxy Tailored Jacket, both of which feature designs that cater to all, regardless of gender. This initiative is a reflection of the industry’s growing trend towards creating versatile, inclusive clothing options that embrace all body types.

Evolutions in Comfort and Style

This collection sees the expansion of UNIQLO’s T-shirt range, introducing the Women’s SUPIMA Cotton Crew Neck T-shirt and the Men’s AIRism Cotton Crew Neck T-shirt in new colors and fits. These additions highlight UNIQLO’s dedication to combining style with unparalleled comfort.

Additionally, the collection’s Sports Utility Wear has been refreshed with new pieces that effortlessly blend functionality with fashion. Women’s AIRism UV protection T-shirts and leggings are perfect for both active and relaxed days, while men’s DRY-EX T-shirts, Tank Tops, and Shorts offer versatility and comfort, whether for exercise or leisure.

Where to Find the Collection

The Uniqlo U Spring/Summer 2024 collection will be available at the Orchard Central Global Flagship, ION Orchard, and online at Uniqlo.com. With 17 items for women, 18 for men, and 3 accessories, most of which are designed to be gender-neutral, the collection is priced to ensure high-quality fashion is accessible to all, ranging from SGD 19.90 for tops to SGD 169.90 for outerwear.

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Looking Towards the Future

The essence of the Uniqlo U collection is its vision of “Future LifeWear Essentials.” With teams in Paris and across the globe, UNIQLO is at the forefront of fashion innovation, creating clothing that not only meets the demands of the present but also anticipates the needs of the future. This collection, with its innovative materials, contemporary silhouettes, and meticulous design, is a testament to UNIQLO’s commitment to pushing the boundaries of what fashion can be.

As we anticipate the arrival of the Uniqlo U Spring/Summer 2024 collection, it’s clear that UNIQLO is not merely creating clothes; it’s crafting the future of fashion, season by season.

For further details on the collection and to explore what the future of fashion holds, visit UNIQLO’s special website.

The post Uniqlo U’s Latest Spring/Summer 2024 Collection: A Fresh Take on Fashion appeared first on Marketing In Asia.

Curated by Way Well under the visionary leadership of Alekha Advani, “Harmony by the Sea” aspires to merge the serenity of the sea with the essence of holistic well-being. Alekha, a Cornell University alumna with an impressive background at Deloitte USA and Soho House Mumbai, is dedicated to making health and wellness accessible to all. “‘Harmony by the Sea’ is not merely an event; it’s a celebration of life, designed to inspire participants of all ages to embrace their well-being in a holistic and conscious way,” Alekha shares with enthusiasm. Her mission is clear: to unite individuals in their quest for well-being, promoting a lifestyle that benefits both personal health and the planet.

Also Read: Celebrate Chinese New Year in Style with Somersby’s Exclusive Mandarin Orange 0.0 Edition

The festival distinguishes itself with an array of specialized offerings, from holistic health vendors that cater to the mental, physical, and energetic dimensions of well-being, to sessions that offer highly personalized encounters. These are thoughtfully designed to meet the unique needs of each attendee, ensuring a deeply personal and impactful experience.

“Harmony by the Sea” goes beyond traditional wellness paradigms, fostering empowering conversations and activities that inspire attendees to step into the new year revitalized. It is an invitation to explore a harmonious lifestyle through conscious choices, emphasizing the festival’s commitment to sustainability and the integration of mind, body, and soul.

Join “Harmony by the Sea” for an opportunity to connect with like-minded individuals, engage in transformative activities, and embark on a journey towards inner peace, vitality, and joy. This event promises to be a beacon of inspiration, guiding participants towards a mindful, harmonious life against the backdrop of Mumbai’s scenic beauty.

About Alekha:

Alekha Advani, the visionary behind Way Well, brings a unique blend of hospitality, consulting, and wellness to the forefront of the industry. Educated at Cornell’s School of Hotel Administration, Alekha’s passion for hospitality was ignited by her family’s legacy in the field, further enriched by her diverse professional experiences. From consulting at Deloitte in Los Angeles to operational roles at Soho House Mumbai and her family’s Caravela Beach Resort in Goa, Alekha has garnered a wealth of knowledge in customer experience, brand management, and operational excellence. These roles not only honed her skills but also deepened her appreciation for holistic well-being, laying the groundwork for her entrepreneurial journey.

With Way Well, Alekha Advani has established a pioneering wellness community that strives to make wellness accessible and empowering for everyone. Drawing on her rich background and personal values, she has successfully created a platform that curates immersive events and experiences. Way Well embodies Alekha’s commitment to wellness, inclusivity, and community engagement, offering transformative experiences that cater to a diverse clientele, from brands and communities to corporations. Through her work, Alekha is redefining the wellness landscape, making it more inclusive and engaging for all.

The post Embrace Well-being at Harmony by the Sea: Mumbai’s Premier Wellness & Lifestyle Festival appeared first on Marketing In Asia.

The Convergence of Creativity and Innovation

Set against the backdrop of the newly opened Fotografiska Museum, the event was a testament to the seamless blend of fashion and art, providing a platform for brands to present their newest collections and products. This collaboration between Gusto Collective and Fotografiska not only highlighted the dynamic nature of the fashion industry but also showcased the potential for creative synergy in one of Shanghai’s most artistic venues.

A Vision for the Future

Gillian Gu, the General Manager of Fashion at Gusto Collective Shanghai, shared her insights on the evolving market dynamics, “In such a dynamic and fast paced market, we are always looking at how to evolve. How can we create more meaningful engagement for our partners? Partnering with Fotografiska is a wonderful opportunity to bring brands to one of Shanghai’s most creative art destinations. It fosters a dialogue and an exchange of ideas, which is exactly what we want.” This statement underscores the strategic intent behind the collaboration, aiming to foster a rich exchange of ideas and deepen engagement within the fashion community.

The showcase also served as a prime networking event, with notable figures such as Chloe Reuter, Founding Partner and Vice-Chair of Gusto Collective, and Christian Devillers, Managing Director of Fotografiska China, engaging with guests. Their presence emphasized the collaborative ethos of the event, highlighting the collective effort to bridge the fashion and art worlds.

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Cultivating a Community of Creativity

Christian Devillers remarked on the intrinsic link between art and fashion, “Art and Fashion have always been closely intertwined. We’re happy to tap into Shanghai’s burgeoning fashion community by partnering with Gusto Collective to bring them to our Museum for this Showcase. Our venue lends itself incredibly well to all sorts of events and partnerships. It’s large and versatile, plus we have world-class F&B offerings too.” This partnership not only showcases Fotografiska’s adaptability as a venue but also its commitment to fostering creative communities.

The Spring Summer 2024 Showcase by Gusto Collective at Fotografiska Shanghai stands as a beacon of innovation, blending fashion with art in ways that captivate and inspire. It’s a clear indicator of the evolving landscape of fashion showcases, where collaboration and creativity lead the way in shaping the future of the industry. As Shanghai continues to emerge as a global center for cultural and artistic expression, events like these are pivotal in charting the course for future collaborations between the worlds of fashion, art, and technology.

The post Gusto Collective Ignites Shanghai’s Fashion Scene with a Stellar Spring Summer 2024 Showcase appeared first on Marketing In Asia.

What Sets the Shop Tab Apart?

The Shop Tab, symbolized by a shopping bag icon, introduces users to a user-friendly shopping interface directly within the TikTok app. This feature not only showcases a wide range of products but also simplifies the shopping process by integrating order viewing, shopping cart management, address and payment settings, and direct communication with merchants. It’s designed to offer a comprehensive and hassle-free online shopping experience.

A Diverse Range of Products

TikTok Shop’s Shop Tab is meticulously organized into categories such as beauty, women’s clothing, electronics, and food, ensuring users can quickly find exactly what they’re looking for. Highlighted products are tailored to users’ preferences and habits on the app, enhancing the shopping experience by presenting items that are most likely to catch their interest. Additionally, flash sales and countdown timers are prominently displayed, keeping users informed about the latest deals and promotions.

Seller Insights on the Shop Tab

Dream Singapore shares its success story since its inception in 2015, highlighting how the Shop Tab has facilitated a one-stop shopping solution. “The Shop Tab enables a one-stop user shopping experience by expanding reach, reducing shopping friction and providing branding and selling solutions. Through this, we’re able to achieve better business growth and have noticed a significant increase in exposure and visitors to our store,” says Edmond Wong of Dreame Singapore.

Good Totes, a burgeoning bag brand, praises the Shop Tab for its role in enhancing product visibility. “It serves as the easiest and quickest solution to get product exposure. Existing sellers view the Shop Tab as an offline channel for when they are not livestreaming, which aligns with the fundamental purpose of e-commerce operating 24/7.”

Ezcaray.sg highlights the Shop Tab’s impact on customer experience and transaction efficiency. “The ability to browse through products based on preferred categories and keywords, particularly those associated with discounted items, has allowed the shopping process to be quick and enjoyable. Users can effortlessly identify and select best-selling products, explore ongoing discount programs, and seamlessly switch between categories with minimal effort,” shares Ray of Ezcaray.sg.

Also read: TikTok Unveils 2024 Trend Forecast: Embracing Creative Bravery for Marketing Success

A Vision for the Future

Doven Yap, Seller Acquisition Lead for TikTok Shop Singapore, encapsulates the vision behind the Shop Tab, “TikTok Shop has a rapidly growing community, and our innovation and developments are meant to address the desires of sellers, merchants and creators to learn, discover and promote one another on TikTok. The Shop Tab becomes a natural extension of the users’ journey from being entertained to learning something new and getting interested in buying. Consequently, this feature lets businesses grow to be discovered more easily and gain more new customers, leveraging the power of the TikTok community.”

TikTok Shop’s Shop Tab is not just an e-commerce feature; it’s a bridge connecting users, merchants, and creators in a dynamic, interactive shopping ecosystem. As TikTok continues to innovate, the Shop Tab stands out as a testament to its commitment to enhancing the online shopping landscape, promising a future where convenience, personalization, and community engagement converge seamlessly.

The post Revolutionizing E-Commerce: TikTok Shop Unveils One-Touch Shopping Experience appeared first on Marketing In Asia.

At 26, Madelyn Cline has already left an indelible mark in the entertainment industry, captivating audiences with her diverse roles. Beyond her on-screen prowess, she’s a social media sensation, boasting a following of 25 million across various platforms. Her impeccable style and beauty insights have made her a red-carpet favorite and a go-to source for beauty and skincare advice.

Expressing her excitement, Madelyn Cline said, “I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them. Makeup is a tool I use to feel more creative and confident, whether I’m on set, on the red carpet, or just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.”

Revlon’s commitment to empowering beauty is echoed in the words of Martine Williamson, Chief Marketing Officer at Revlon. “At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” Williamson stated. “Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”

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Highlighting the significance of this partnership in the Indian market, Meghna Modi, Executive Director and Head of Revlon India and Sub-continent at Modi-Mundipharma Beauty Products Pvt. Ltd., remarked, “Madelyn Cline’s association with Revlon marks a significant milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will undoubtedly inspire people in India and around the world to embrace their unique beauty confidently.”

In her role as a Global Brand Ambassador, Madelyn Cline will be the face of Revlon, featured in global campaigns, in-store displays, and retailer events. This partnership is not just a collaboration between a brand and a celebrity; it’s a fusion of style, confidence, and empowerment, set to inspire a global audience to embrace their beauty boldly.

About Revlon

An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today the brand is regarded as a global beauty leader, innovator, and color expert, offering consumers in more than 150 countries a range of high-quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD, and Illuminance. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the U.S.*. Revlon also offers a wide range of tools for beauty and nail care. Revlon serves professional hair stylists and colorists with the Revlon Professional line, offering hair color, hair care, and styling products under the Revlonissimo, UniqOne, and Equave franchises. Revlon Professional also provides cutting-edge education to help salon professionals around the world transform their clients to look their very best.

The post Revlon Welcomes Madelyn Cline as New Global Brand Ambassador appeared first on Marketing In Asia.

Revlon has introduced actress Madelyn Cline as its newest Global Brand Ambassador, in an interesting move that combines the worlds of entertainment and cosmetics. This partnership marks a turning point for the prestigious cosmetics company and the actress, who rose to stardom because to her work on “Outer Banks” and “Glass Onion: A Knives Out Mystery”—both of which are available on Netflix.

Madelyn Cline’s Path to Revlon Ambassadorship

At the young age of 26, Madelyn Cline has already carved a niche in the entertainment world. Her ascent to becoming the fresh face of Revlon is not merely a reflection of her growing popularity but also her personal affinity for the world of beauty and fashion.

Also read: Mazars’ Innovative Odyssey: Redefining the Audit and Accounting Landscape

Revlon’s Selection: A Calculated Strategy

Choosing Madelyn Cline as the new Global Brand Ambassador for Revlon is a calculated move. Cline joins a list of celebrated personalities like Ashley Graham and Megan Thee Stallion, who have previously been the face of the brand. This decision underscores Revlon’s intent to remain relevant and appealing to a youthful and diverse demographic.

The Role of Celebrity Endorsements in the Beauty Sector

Celebrity endorsements in the beauty industry extend beyond just associating a well-known face with a brand. They forge a connection with consumers, especially in a varied and vast market like Asia. Madelyn Cline’s relatable image and her journey in the realms of beauty and fashion resonate with many young women, making her an ideal representative for Revlon.

Madelyn Cline’s Responsibilities as Global Brand Ambassador

In her new role as Revlon’s Global Brand Ambassador, Madelyn Cline will be the centerpiece of various marketing initiatives. She will grace in-store displays, partake in retailer events, and lead global campaigns, infusing new vitality into the brand. Her involvement is anticipated to not only rejuvenate Revlon’s image but also inspire a new generation to embrace their creativity and confidence through makeup.

Revlon’s Heritage and Future Outlook

Since its inception in 1932, Revlon has been a trailblazer in the beauty industry. Renowned for its innovative and superior quality products, the brand has consistently been at the forefront of beauty trends. With Madelyn Cline stepping in as their new Global Brand Ambassador, Revlon is poised to continue its legacy while adapting to the changing needs of today’s consumers.

The Impact of This Collaboration

The collaboration between Madelyn Cline and Revlon is more than a mere corporate alliance. It represents a fusion of beauty, fashion, and celebrity influence, reflecting the current dynamics of the beauty industry. It underscores the importance of approachable and aspirational figures in enhancing brand engagement and loyalty.

With Madelyn Cline as the new Global Brand Ambassador for Revlon, the brand is set to embark on a new journey. This partnership symbolizes a blend of tradition and modernity, catering to a wide audience while staying true to the brand’s rich heritage. It’s a strategic move that is expected to set new benchmarks in the beauty industry, especially in the dynamic and diverse Asian market.

The post Madelyn Cline: Revlon’s Latest Global Brand Ambassador appeared first on Marketing In Asia.

Renowned clothing manufacturer UNIQLO recently unveiled its 2024 Spring/Summer LifeWear collection in a very imaginative exhibition at the ION Art Gallery. With an eye on the needs of everyday living, our most recent collection skillfully combines functionality with modern style. The use of natural, supple fabrics and a subdued colour palette define the collection.

Peering into Tomorrow’s Fashion Trends

The event was far more than a mere fashion showcase; it was an experiential journey. Attendees were transported into a setting that mirrored the daily routine of a commuter, beginning at a meticulously designed train station installation. The collection puts a spotlight on a blend of urban chic and casual sportswear, including Sports Utility Wear and stylish utilitarian bottoms, all designed for ease of movement and daily functionality.

Essentials Reimagined: A Tribute to the Classics

The exhibition also shed light on the stories behind 10 of UNIQLO’s top-selling essentials. The Round Mini Shoulder Bag, renowned for its functional versatility, was a highlight. The event celebrated the brand’s iconic T-shirts, introducing new styles and shapes set to become this season’s favorites.

Innovation at Its Core: From Material to Function

UNIQLO’s dedication to innovation was prominently featured in the showcase of their functional pieces. The collection includes Miracle Air, a material that is both lightweight and easy to care for, designed for comfort and freedom of movement. The AIRism layer offers a smooth, silky feel, perfect for moisture-wicking and quick drying. The range also includes garments with UV protection, offering a shield against harmful rays.

Also read: Standard Chartered Malaysia’s Innovative Leap to Gurney Paragon Mall, Penang

The Art of Texture: Selecting the Right Materials

The 2024 Spring/Summer lineup places a significant emphasis on texture, using premium fabrics that are ideal for warmer climates. From pure European flax linen to a variety of linen blends, the collection offers effortless co-ord sets that exude elegance and simplicity.

Seamless Transition: Day to Night Elegance

UNIQLO’s new LifeWear essentials are crafted for smooth transitions throughout the day. Featuring updated silhouettes and a broader range of colors, these pieces ensure comfort from the office to after-hours. The collection’s use of natural linen and lightweight cotton makes layering simple, allowing for a play of textures and dimensions, especially when complemented with detailed accessories like lace, embroidery, crochet, and mesh.

The 2024 Spring/Summer catalogue from UNIQLO is a celebration of the brand’s vision of merging practicality with contemporary style. For more information and to view the complete collection, visit UNIQLO’s LifeWear Collection.

The post UNIQLO Unveils Innovatively Stylish 2024 Spring/Summer LifeWear Collection appeared first on Marketing In Asia.

Anothersole’s recent launch of the “Forever Hello Kitty” Collection marks a significant moment in fashion, marrying the timeless appeal of Sanrio’s Hello Kitty with modern design sensibilities. This collection revitalizes Anothersole’s leading products, including the 247 sneakers, Anytime flats, sandals, and the ANEW Mini Bag, all while paying tribute to the iconic Hello Kitty through design and color.

A Collection That Resonates with Nostalgia and Style

In this collection, each piece uniquely captures the spirit of Hello Kitty. The designs prominently feature her signature bow and embrace a color scheme of cream, pastel pink, and bright red. The Anytime flats are a highlight, adorned with satin shoelaces and a playful illustration of Hello Kitty, bringing a touch of whimsy to the collection.

Benny Chee, the founder of Anothersole, shares his vision for the collaboration, “The “Forever Hello Kitty” Collection pays homage to Hello Kitty fans who have grown up with a special place in their hearts for this beloved character. We’re honoured to have Hello Kitty as the inaugural licensee under anothersole, and to have such an iconic campaign marking the brand’s first-ever collaboration with Sanrio.” 

Transforming Retail Spaces and Online Engagement

The Hello Kitty theme extends beyond the products to the retail experience. Anothersole stores will feature Hello Kitty-themed visual merchandising, including decals, floor graphics, and themed displays, all celebrating the “Forever Hello Kitty” theme.

In a move to engage the digital audience, Anothersole has introduced a custom Instagram filter inspired by the collection. This digital innovation aims to foster brand engagement, inviting followers to immerse themselves in the “Forever Hello Kitty” experience.

Also read: Lush’s Tenth Malaysian Store Marks a New Chapter in Eco-Friendly Beauty

Launch Event and Social Media Interaction

Available from 24 January, the collection offers an immersive shopping experience. Customers are encouraged to share their experiences using the hashtags #anothersolemy and #sanriomalaysia.

This collaboration, following the brand’s successful launch at Seibu in The Exchange TRX, Malaysia, signifies a major step for Anothersole. For more details or to view the “Forever Hello Kitty” collection, visit Anothersole’s website.

The post Anothersole Debuts “Forever Hello Kitty” Collection: A Stylish Tribute to an Iconic Character appeared first on Marketing In Asia.

EndemolShine India: Crafting a Spectacle

The production reins for this global extravaganza have been handed over to EndemolShine India. Rishi Negi, Group COO of Banijay Asia & EndemolShine India, expressed pride in this opportunity, emphasizing their commitment to showcasing India’s capability in hosting world-class events.

Venues That Speak Volumes

The festival will unfold in iconic locations like the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. These venues are not just architectural marvels but symbols of India’s modernity and rich heritage.

Opening with Elegance: India Welcomes the World

The journey begins with ‘The Opening Ceremony’ and ‘India Welcomes the World Gala’ on 20 February, hosted by the India Tourism Development Corporation at Hotel Ashok, New Delhi. This event is more than just a welcome; it’s a narrative of India’s warm hospitality and vibrant culture.

Also Read: Ayodhya Ram Mandir Inauguration: Brands Embrace Cultural Milestone

Julia Morley’s Vision: Bridging Nations through Beauty

Julia Evelyn Morley, Chairman and CEO of the Miss World Organisation, shared her enthusiasm for bringing the event to India. Her vision of bringing together 120 national winners in India is a testament to the country’s global appeal and cultural richness.

A Platform for Change: More Than Just Beauty

The festival will not only be a display of beauty but also a stage for social change. Contestants will engage in various competitions and charitable initiatives, highlighting their roles as ambassadors of change. Each participant will have a dedicated media channel on the MissWorld.com platform, offering a unique glimpse into their journey and advocacy.

Strategic Partnerships: Showcasing India to the World

Jamil Saidi of Vikas Lifecare and Karan Sethi of Adsplash Media expressed their excitement about the collaboration. Their involvement underscores the festival’s role in promoting India’s beauty and cultural diversity on a global stage.

Munish Gupta: Emphasizing India’s Cultural Tapestry

Munish Gupta, Advisor to the Miss World Organisation in India, highlighted the event’s significance in showcasing India’s rich cultural heritage, arts, and crafts to an international audience. Hosting 120 global contestants is not just an honor but a unique opportunity to display India’s multifaceted beauty.

The post India to Host 71st Miss World Festival: A Fusion of Glamour and Culture appeared first on Marketing In Asia.

A Vision for AEON’s Future

Imagine a retail paradise where shopping is not just a transaction but a delightful experience that touches the hearts of customers. This is the inspiring vision that Ms. Low has for AEON. During our conversation, she outlined how AEON could transform from a traditional store into a captivating journey for every shopper. Her initiatives are not just about growing the company’s bottom line but about creating a space that resonates with customers and leaves a positive and long-lasting impression.

Demeanor of Grace: The Woman Behind AEON’s Success

Ms. Low’s voice is simply captivating when she speaks. It’s not just empty words and corporate jargon that she uses, but her passion for making a difference is unmistakable. Her poise and intelligence are not limited to the boardrooms where she conducts business, but they are woven into the fabric of AEON’s identity. As the Chief Merchandise Officer, she plays a crucial role in shaping the brand’s direction, but she is much more than that. Ms. Low is the heart of the AEON brand, and her unwavering commitment to excellence is an inspiration to everyone who works with her.

AEON Fashion Preview: Redefining Sustainable Fashion

Now let’s talk fashion. AEON, a renowned brand, is not merely showcasing its products, but it’s also telling a captivating story through its Fashion Preview event. The AEON Fashion Preview is a grand narrative that focuses on the intersection between style and sustainability. Unlike a typical fashion show, it’s an extraordinary event that celebrates inclusivity and embraces the UN Sustainable Development Goals.

It’s about promoting a vision of a better, more sustainable world. The brand is taking a bold stand to promote sustainable fashion, which is both eco-friendly and socially responsible. The event is a clear indication that the brand is committed to a sustainable future and is willing to take significant steps to achieve it.

The event is not just limited to showcasing the latest fashion trends; it’s a platform highlighting the importance of ethical and sustainable fashion. Through the event, AEON is promoting its values of inclusivity, diversity, and sustainability. The brand is sending a strong message that fashion can be both stylish and sustainable, and it’s possible to create a better world through fashion.

COP28 Attendance: A Global Commitment

Ms. Low is not just an executive confined to boardrooms; she is a global citizen, who is passionate about making a difference in the world. Her recent attendance at COP28 wasn’t just a diplomatic move; it was a personal commitment to the cause of climate change. She understands that it is not enough to talk about global sustainability; one must also take action. That is why she is leading by example and making conscious choices to reduce her carbon footprint, such as reducing waste and using renewable energy sources.

Ms. Low believes that every small action counts and that is reflected in AEON’s commitment to sustainability. The company has taken significant steps towards reducing its environmental impact, such as investing in renewable energy and reducing waste. AEON is also actively involved in community initiatives aimed at promoting sustainable living and reducing carbon emissions. She believes that individuals and businesses have a responsibility to contribute towards creating a better world for future generations. And that is why AEON is committed to UN SDGs 8 and 15.

Also read: https://www.marketinginasia.com/unveiling-aeon-a-tapestry-of-change/

Low’s Simple Advice: A Call for Collective Effort

“Let me share with you a piece of advice, not as a corporate figure but as a fellow human,” said Ms. Low. “Sustainability is not just a corporate agenda but a collective effort that involves every one of us. It’s not just for professionals, it’s for every person out there.”

Ms. Low emphasized the importance of sustainability and the role that we all have in protecting the planet. She believes that everyone, regardless of their profession, can make a difference. Just be aware of their impact on the environment and take steps to reduce it.

“I urge you to make small changes in your daily life that will collectively impact the environment,” Ms. Low advised. “Reduce your waste, conserve energy, and use eco-friendly products. These are just a few ways in which you can contribute to the sustainability movement.”

Ms. Low’s efforts toward sustainability are not just for her benefit. She hopes that her work will inspire others to follow in her footsteps and make sustainable choices that will benefit us all.

The Future Under Ms. Low’s Guidance

In closing, it’s not just about the future of a company. It’s about the future of a movement. Ms. Low isn’t just leading; she’s inspiring. AEON isn’t just a brand; it’s a story unfolding. The AEON Fashion Preview isn’t just a show; it’s a testament. As we walk forward, hand in hand with Ms. Low, we’re not just consumers; we’re partners in a journey, breaking barriers, fostering inclusivity, and embracing a sustainable tomorrow. AEON isn’t just a store; it’s where hearts meet hope.

The post Ms. Low Ngai Yuen: A Visionary Leader with a Diverse Palette appeared first on Marketing In Asia.

Unveiling AEON- In the bustling landscape of consumerism, within the realm of clothing racks and the hum of shoppers, a unique story unfolded at AEON Maluri Cheras. This wasn’t just about garments and transactions; it was an expedition into the heart of AEON Malaysia’s vision — a vision that transcends the fabric and stitches, aiming to reshape the very essence of fashion.

AEON’s Commitment to Representing Diversity

As I strolled through the meticulously curated displays, the diversity in the clothing choices at AEON Maluri Cheras spoke volumes. Ms. Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, a seasoned professional with a background spanning media, film, retail, and NGO work, emphasized, “Inclusivity goes beyond size; it’s about representing the richness of our society in every garment.” The clothing choices not only encompassed various sizes but also showcased styles that resonated with diverse tastes and cultural backgrounds. AEON had taken a bold stance, challenging stereotypes and celebrating the beauty of diversity through thoughtfully crafted marketing campaigns.

Sustainability: A Thread That Connects Generations

The story didn’t stop at inclusivity; it wove seamlessly into the fabric of sustainability. AEON believed that fashion should be a force for good, not at the expense of our planet. Sustainable practices, from sourcing eco-friendly materials to implementing energy-efficient processes, were intricately woven into AEON’s operations. The commitment to reducing the company’s carbon footprint wasn’t just a corporate strategy. It was our responsibility to set a new industry standard for responsible fashion.

AEON AFP 2023: Fashion as a Dialogue with Consumers

Amidst this fashion revolution, a beacon of innovation emerged — the AEON AFP 2023. This fashion show wasn’t merely a display of trends; it was a dynamic dialogue with the consumers. AEON aimed to showcase fashion as a vibrant means of self-expression for the youth, a canvas where fresh, dynamic trends took center stage. What sets this show apart is its openness to critique and feedback from consumers. The AEON AFP 2023 became a platform where the latest styles were not just paraded but co-created with the very individuals who would wear them, ensuring that fashion choices were a reflection of the diverse voices that make up AEON’s customer base.

Empowering Every Step: A Customer’s Runway

Ms. Low Ngai Yuen articulated a philosophy that has become the heartbeat of the company’s mission: “We empower a customer to understand that the way you dress isn’t just nice on that one occasion, but you do it every day. Where you walk is your walkway; that is your runway; that is how you can present yourself all the time. So why do you need to wait for that one occasion to do it?”

This profound perspective on fashion extends beyond the conventional idea of dressing up for special events. It encapsulates the belief that every step and every moment is an opportunity for self-expression. Ms. Low’s words underscore the notion that the act of presenting oneself through clothing is not reserved for grand occasions but is, in fact, a daily runway where individuals can showcase their unique style, personality, and confidence.

It encourages individuals to embrace fashion as a means of self-expression, breaking free from societal norms and challenging stereotypes. In doing so, AEON fosters an environment where customers feel empowered to make conscious fashion choices that align with their values, creating a positive impact on both the individual and the broader community.

AEON’s Approach to Sustainable Business Relationships

Amid our journey, questions arose about AEON’s approach to suppliers struggling with ESG criteria. AEON, ever transparent, revealed a multi-faceted strategy. The company suspended business temporarily and then extended assistance to suppliers to meet the set requirements. Ms. Low emphasized that it wasn’t just about ESG compliance; it was about upholding standards ingrained in AEON’s ethos. The stringent audit process, though challenging for smaller suppliers, became an opportunity for growth and entry into new markets.

The Continuation of the Odyssey: AEON’s Vision for the Future

As the fashion odyssey at AEON Maluri Cheras unfolded, Ms. Low shared insights into the company’s plans. “We are committed to continuously pushing boundaries. Our goal is to be a trailblazer in the industry, inspiring positive change and setting new standards for inclusivity and sustainability in fashion.”

AEON Malaysia’s odyssey of breaking fashion barriers goes beyond rhetoric. It is a living, breathing narrative, shaping the future of fashion at one of Malaysia’s foremost retail establishments. The tale is not just about garments; it’s about a company embracing change, challenging norms, and weaving a story that resonates with every shopper who walks through the doors of AEON.

The post Unveiling AEON: A Tapestry of Change appeared first on Marketing In Asia.

International travel and lifestyle brand TUMI has proudly announced the grand reopening of its flagship store at Marina Bay Sands. This event marks a significant milestone in retail, bringing an enhanced shopping experience that masterfully combines TUMI’s renowned sophisticated aesthetic with elements inspired by Singapore’s rich cultural tapestry.

Design Inspired by Singapore’s Heritage

The newly revamped TUMI Marina Bay Sands store is a testament to Singapore’s multicultural identity. The store’s design prominently features a diamond-shaped pattern, echoing the traditional window frames of Singapore’s iconic shophouses. This pattern not only adds a dynamic visual appeal but also symbolizes the diverse cultural fabric of Singapore. The patterned acrylic, used extensively throughout the store, from the ceiling to the entrance and the open-concept lounge, accentuates this fusion of movement and tradition.

A Nod to Iconic Collections

Central to the store’s design is the open-concept lounge, where the unique diamond-shaped pattern continues, seamlessly blending into the store tiles and translucent glass panels. These panels are angled precisely at 19 degrees, paying homage to TUMI’s iconic 19 Degree collection, adding a layer of brand identity to the store’s aesthetic.

Elevating Personalization: Premium Monogramming Service

In an exciting development for luxury shoppers, TUMI introduces its exclusive Premium Monogramming Service in the Asia Pacific region. This service allows customers to personalize their TUMI items with elegant, jewelry-like initials in gold or gunmetal, adding a bespoke, high-end touch to their purchases.

A Star-Studded Launch Event

The grand reopening was celebrated with a glamorous launch event, attended by over 60 media personalities and VIPs. Esteemed local celebrities, including Carrie Wong, Chantalle Ng, Desmond Tan, Hong Ling, Nick Teo, and Romeo Tan, graced the event, adding a touch of star power to the festivities. The evening was filled with unique activities such as personalized calligraphy on TUMI luggage tags and crafting custom holiday wreaths, showcasing TUMI’s commitment to offering more than just travel products.

Also read: Revolutionizing the Malaysian Job Market: Jobstreet by SEEK Unveils AI-Driven Employment Platform

An Invitation to Explore

TUMI warmly invites customers to visit the new Marina Bay Sands store, a perfect blend of global sophistication and local charm. Located at 10 Bayfront Ave, #B2-41, The Shoppes at Marina Bay Sands, Singapore, this store promises an unparalleled journey into the world of premium travel and lifestyle accessories.

Stay connected with TUMI’s latest updates on Instagram and Facebook

The post TUMI’s Grand Reopening at Marina Bay Sands Showcases Local Inspired Elegance appeared first on Marketing In Asia.

A ground-breaking study conducted by the journey advertising platform, illumin, has meticulously examined the top 50 TikTok videos tagged under clothing and home hauls. This research aimed to pinpoint which brands and products dominate these hauls in terms of popularity and frequency of appearance.

Dominance of SHEIN and Emerging Brands

SHEIN emerges as the leading brand in these hauls, representing an astounding 42% of all products listed across both home and clothing segments. Each item from SHEIN averages at a cost-effective $9.33. The brand’s meteoric rise to a valuation of 100 billion USD is particularly noteworthy, with a significant portion of its consumer base, 57%, falling in the 18-34 age bracket.

Following SHEIN, H&M and the Boston-based Temu have carved their niches, securing 8.2% and 7.7% respectively in the total products featured across these hauls.

Analysis of Top 10 Haul Brands

A closer look at the top 10 brands in the hauls reveals a diverse array of retailers:

1. SHEIN: 42.8%
2. H&M: 8.2%
3. Temu: 7.7%
4. Walmart: 7.2%
5. Amazon Home: 6.2%
6. Cotton On: 4.1%
7. IKEA: 3.6%
8. Brandy: 2.6%
9. Zara: 2.1%
10. ma.debyc: 1.5%

Fashion Vs. Home Hauls: A Comparative Insight

The research also highlights a distinction between clothing and home hauls. Fashion videos showcased a broader range of products, with tops being the most purchased item. An illumin spokesperson commented, “Tops are far more versatile than dresses and ‘bottoms’ since they can be mixed, matched, and accessorized in different ways. It makes sense that tops are the most popular clothing item in #hauls as it signifies a shift in consumption culture towards pieces that have more versatility.” 

In contrast, bottoms, especially tailored trousers and cargo pants, are rising in popularity, signaling a departure from traditional jeans. This trend is influenced by the rise of remote work and a preference for comfort and minimalism in fashion choices.

Also read: Disability Action Week 2023: Queensland Embraces Inclusivity for Economic Growth

Home Haul Trends: Kitchenware Leads the Charge

In the realm of home hauls, SHEIN again tops the list, accounting for 50% of the items. Temu and Amazon Home follow closely. Kitchenware is the star of home hauls, constituting 36.2% of items, with home accessories and office accessories trailing behind.

Garden items, however, account for a mere 1.2% of the total haul, a trend attributed to the urban living conditions of younger demographics, as explained by an expert: “younger people are more likely to live in high-cost cities, meaning this age bracket has less access to green areas and gardens, indicating fewer young people need gardening equipment. This will result in fewer brands partnering with influencers to promote this product or pushing ads on social media platforms like TikTok.”

This illumin study not only highlights the prevailing trends in TikTok hauls but also offers valuable insights into the changing patterns of consumer behavior and the influential role of social media in shaping modern shopping habits.

The post The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study appeared first on Marketing In Asia.

The fashion world is witnessing a phenomenal trend, as Google search data reveals a skyrocketing interest in ‘SKIMS,’ Kim Kardashian’s acclaimed shapewear brand. This surge, reaching a peak not seen in five years, underlines the brand’s escalating popularity and its growing imprint on the fashion industry.

Surging Numbers: A Data-Driven Insight

According to a detailed analysis by Dalston Mill Fabrics, November saw an explosive 327% increase in searches for ‘SKIMS.’ This surge coincides with the brand’s various high-profile collaborations, product launches, and range announcements, marking a significant milestone in its journey.

SKIMS and NBA: A Game-Changing Partnership

A pivotal moment came on October 30th, when SKIMS was announced as the official underwear partner of the NBA. This collaboration sparked a massive increase in followers for both the NBA and SKIMS on Instagram. The NBA’s official account gained an impressive 362,580 followers, while SKIMS’ account grew by 166,170 followers.

Innovation at the Forefront: The Nipple Bra Phenomenon

SKIMS also made headlines with the launch of the nipple bra, a product innovatively showcased by Kim Kardashian in a viral video. The impact was immediate and significant, with searches for ‘nipple bra’ soaring to an astonishing 1,126% above the average volume of the past five years.

Also read: IPG Mediabrands and Stickler Unveil Groundbreaking Live Commerce Partnership in Asia Pacific

The Cultural Influence of Kim Kardashian

A spokesperson from Dalston Mill Fabrics highlighted the significance of these developments: “These findings demonstrate the immense power and influence that Kim Kardashian has on fashion and pop culture, to cause a surge in followers and interest for one of the most well-known leagues in American sport. With Kim’s power as ‘the original influencer’ and close association with the fashion world, it would not be surprising to see a bigger emphasis on fashion in the sports world, a trend that many fashion brands will want to keep their eye on as Kim continues to pave the way for trends across the world.”

SKIMS Setting New Trends

The journey of SKIMS is not just a story of a brand but a testament to the influence of celebrity and the evolving intersection of fashion, culture, and sports. With its strategic partnerships and innovative products, SKIMS is not only setting trends but also paving a new path in the fashion industry.

The post SKIMS by Kim Kardashian: An Unprecedented Surge in Popularity and Online Searches appeared first on Marketing In Asia.

L’Oréal Travel Retail Asia Pacific, a renowned leader in the beauty industry, has embarked on an unprecedented venture by partnering with Alipay+, a leading digital payment platform. This collaboration, which started in 2020 across Hainan and Macau, has now escalated to cater to over 100 million outbound Chinese travelers. The synergy of these two giants is notably transforming the travel retail landscape, especially highlighted during the recent October Golden Week in Thailand and Dubai.

The Blend of Digital Innovation and Beauty

L’Oréal’s vast array of beauty brands, coupled with the advanced digital solutions offered by Alipay+, brings a new era of convenience and personalization to global shoppers. This integration spans both online and offline realms, ensuring a shopping experience that aligns with the evolving preferences and personalized beauty needs of travelers.

Venue Spotlight: Alipay Global Exhibition Center and Innovation Lab

This innovative partnership was proudly presented at the Alipay Global Exhibition Center and Innovation Lab, showcasing the future of travel retail.

Leaders’ Insights on the Collaboration

Ms. Tao Zhang, Managing Director at L’Oréal Travel Retail Asia Pacific, highlighted the significance of this partnership, stating, “This collaboration between L’Oréal Travel Retail Asia Pacific and Alipay+ is a significant
leap forward for the new Trinity between brands, retailers, and platforms.”

Echoing this sentiment, Ms. Joyce Lui, Chief Marketing Officer at L’Oréal Travel Retail Asia Pacific, emphasized the collaboration’s achievements: “Since the start of the collaboration, we have onboarded more than 10 brands with over 50 activations in just one year, scaling this to reach our global shoppers. For the first time, in-depth insights shared collectively by both parties can enable more precise and enjoyable end-to-end journey for travelers.”

Also read: Mintegral Dominates in AppsFlyer’s Latest Performance Index

Dr. Cherry Huang, General Manager of Alipay+ Offline Merchant Services, Ant International, also commented on the evolving consumer expectations and the role of technology in enhancing travel experiences. “As we strengthen our partnership with L’Oréal Travel Retail Asia Pacific, not only can we offer immediate benefits of convenient payments and exclusive rewards, we are also looking to the future to further personalize the shopper experience, both online and offline.”

Dorothy Liu, Deputy General Manager of Perfume and Cosmetics Department, Central Merchandising Division at China Duty Free Group, spoke about the impact of this collaboration on duty-free shopping. “This collaboration between L’Oréal Travel Retail and Alipay makes beauty accessible to all in the realm of duty-free shopping in the cdf Mall, ensuring a synchronized online and offline experience.”

Expanding Globally with Strategic Activations

These strategic activations by L’Oréal Travel Retail, powered by Alipay+ technology, are not just confined to the Asian market but are rapidly scaling to global destinations. Retailers like CDFG, King Power, and Dubai Duty Free are part of this global expansion, marking a significant step in recruiting global travelers into the world of beauty.

By integrating the strengths of L’Oréal Travel Retail Asia Pacific and Alipay+, this partnership is set to redefine the travel retail experience, making beauty shopping more accessible, enjoyable, and personalized for travelers worldwide.

The post Revolutionizing Travel Retail: L’Oréal and Alipay+ Unite to Transform Beauty Shopping for Global Travelers appeared first on Marketing In Asia.

Key Features of moha’s Hydrating Face Serum

The moha: Hydrating Face Serum stands out with its water-based, lightweight formula. It’s quick-absorbing and non-greasy, making it a perfect fit for any skin type. The serum is enriched with 2% Hyaluronic Acid, ensuring deep moisturization. It also plays a crucial role in preventing early signs of aging and repairing the skin’s natural barrier, promoting a healthy and radiant complexion.

Why moha’s Serum is a Must-Have This Winter

This winter, give your skin the gift of hydration with the moha: Hydrating Face Serum. It’s designed to quench your skin’s thirst, providing deep hydration while preventing fine lines and wrinkles. The serum also works wonders in reducing pigmentation and minimizing pores, enhancing your overall complexion.

A Blend of Nature and Science for Your Skin

The choice of ingredients in moha’s serum is a testament to the brand’s dedication to quality and effectiveness. Sodium Hyaluronate replenishes lost Hyaluronic Acid, maintaining skin moisture and preventing aging signs. Papaya Extract, with its rich antioxidant properties, promotes healthy skin turnover and evens skin tone. Rice Bran Extract soothes the skin and reduces melanin synthesis, while Yashtimadhu Extract improves collagen production. Bamboo Extract, known for its hydrating properties, reinforces the skin barrier and prevents acne breakouts.

Also Read: HONOR X9b 5G: A New Era of Smartphone Excellence

Transform Your Winter Skincare Routine

The moha: Hydrating Face Serum is set to redefine winter skincare. It offers a luxurious and effective solution for those seeking to maintain plump, dewy, and rejuvenated skin throughout the winter season. Join moha on this transformative journey and experience the joy of hydrated, healthy skin.

About moha

moha: blends the ancient science of Ayurveda with the raw magic of the forest to bring you a spectacular range of herbal skin and hair solutions that are not only effective, but wholesome and therapeutic. Created by the house of Charak, the world-renowned Ayurvedic specialists, moha: is a culmination of over 75 years of Ayurvedic study, practice and rigour.

The post Revolutionize Winter Skincare with moha’s New Hydrating Face Serum appeared first on Marketing In Asia.