Fendi, the iconic Italian luxury fashion house, has unveiled its Summer 2023 collection, “Fendi Astrology,” with a celestial nod to its past. The new collection is an artful reinterpretation of the legendary Spring 1993 Astrology collection, now re-envisioned with a summer twist and featuring the glamorous Russian supermodel, Irina Shayk.
Unveiled via an ad campaign on the official Fendi website and its social media platforms, the “Fendi Astrology” collection stands as a creative collaboration of Kim Jones, the Artistic Director of Couture and Womenswear, and the late fashion maestro Karl Lagerfeld. The collection showcases zodiac sign prints designed by Lagerfeld, beautifully incorporated into silhouettes reminiscent of Fendi’s Spring/Summer 1993 runway show.
The 2023 summer collection presents a harmonious blend of Fendi’s past and present, crafted for the season ahead. The campaign, directed by Ronnie Cooke Newhouse, owner and Creative Director of the luxury fashion advertising agency House + Holme, and Karl Bolander, captures Shayk in stunning pieces from the collection against a Mediterranean beach backdrop. This vision captures the essence of a splendid summer, with Shayk adorning a swimsuit with the word “VIRGO” boldly emblazoned on it.
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“Fendi Astrology” does not just stop at clothing; it further expands into a range of accessories. The 12 astrological signs have been reinterpreted into sleek charms by Defina Delettrez, the Artistic Director for Fendi, adding a distinct edge to the collection.
Luxury fashion brands, including Fendi, have been making waves with their innovative campaigning efforts. As part of this trend, they often present new and reimagined pieces from their past collections. A similar approach was seen in the recent “The Glass Age” campaign by Prada, featuring the celebrated actor Scarlett Johansson and the reimagined Prada Galleria handbag, designed by the Venezuelan-American artist Alex Da Corte.
However, it is Fendi’s summer collection that marries past and present with a celestial twist, as it revisits the legacy of its Spring 1993 Astrology collection. By bringing together the creativity of Kim Jones and the classic designs of Karl Lagerfeld, Fendi has not only celebrated a memorable chapter from its past but also has opened a door to a stylish future. This collection serves as a testament to Fendi’s commitment to sustainable fashion, transforming recycled materials into fashion-forward pieces that combine legacy with modernity.
News based on the marketing-interactive website.
